Everyone is jumping on the ‘using AI for content’ bandwagon, but only a few are doing this right. The industry is already seeing major shifts in strategizing, budgeting, and managing content. Most of it is due to how advanced AI SEO has become.
Is it getting more competitive? Yes.
But the winner who takes it all isn’t the one with more content. Quality takes precedence over anything at this point in the SEO world.
So, to help you with that, in this article, I’ll share my experience with AI SEO and how we use it to improve our content creation in real time.
In This Article
What is AI SEO?
Technically, AI and SEO are two different worlds.
That used to be the case when search engine algorithms penalized AI content. However, the industry trends are shifting, and so are everyone’s strategy and outlook on using AI for SEO. Now, Google doesn’t penalize AI content if it’s valuable and helpful.
AI writing is no longer time-consuming but still a stalemate because it’s generic and doesn’t get ranked all by itself. However, AI-powered search engine optimization (SEO) tools are a different story.
So, what’s the buzz about AI SEO?
It’s all about using artificial intelligence (AI) to check the quality of your website’s visibility in those search results. With AI-based tools in your corner, tasks like brainstorming content ideas, keyword research, and content analysis become smarter.
But how can AI optimize SEO?
Thanks to machine learning and natural language processing (NLP), AI tools can analyze tons of data and dish out recommendations faster than you can say “search engine.” They are designed by experts who know SEO elements and ranking factors.
8 Ways to Use AI SEO to Improve Your Website Content
AI is recreating ways professionals do SEO research for content and copywriting.
So it’s not just on-brand, fresh ideas tailored for the audience, but also perfectly scored for the non-human bots crawling and ranking.
And here’s how I do it, which has helped me create a better workflow for myself:
1. Keyword Research with AI SEO
Keyword research isn’t just about finding words anymore. Your primary keyword, “SEO tools,” is too competitive and filled with aimless content to help you find your target audience.
The related search queries, the questions you answer, and the phrases you use to navigate the content matter the most.
It’s about understanding your audience and steering your content in the right direction. With AI-powered tools like SEOBoost, you can walk through the entire process of finding, analyzing, and implementing keywords.
SEOBoost’s topic reports feature digs deep into the data, finding new keywords and their performance/ importance related to your topic.
Plus, it serves up a list of LSI keywords based on search intent and online trends, so your writers will know exactly what type of keyword clusters to use to appeal to the search engine.
So, if you’re unsure, a topic report will show you exactly what people want to read when they search for ‘SEO tools.’
Is it for marketing? Is it AI? Is it a tool that can help small businesses or enterprise-grade? And out of all those searches, which audience is YOUR audience? You’ll find out!
2. Content Optimization Techniques
It sounds simple, but there’s too much going on with ‘content optimization’’ It’s an umbrella term for several methods, but it’s mainly about improving the effectiveness of your existing content.
We all spend hours crafting blog posts, but what if they’re not driving the traffic you hoped for?
Instead of manually sifting through data and tweaking content, AI tools can streamline the process. Any AI optimization tool can analyze your content and suggest an overall score or explanation for its underperformance.
However, the best AI tools like SEOBoost can suggest precise improvements, saving time and effort.
You can optimize your content by making the whole process more intuitive from start to finish with AI outlines, briefs, keyword density checks, readability checks, and other metrics that track the quality of writing.
3. Backlinks Analysis
Link building will always remain the backbone of any SEO strategy.
It’s crucial for search engines because it allows the algorithm to trace back content and verify its trustworthiness—an important factor in Google’s EEAT guidelines.
Traditionally, content strategists and writers spend several hours researching and emailing to ask for good backlinks and create information-rich content that other brands can source in the same niche.
It still works the same way. The only difference with AI is that it makes research and finding opportunities much easier by giving you results in seconds.
You can ask AI-powered SEO tools for competitor analysis and suggestions to create content that resonates with your readers and industry leaders. Many popular SEO tools, like Ahref, also analyze your website’s backlink profile to report its current state.
Combine that with AI suggestions, and you will have a durable backlink strategy.
4. On-Page SEO with AI
The best part of AI for SEO is the on-page assistance.
In the SEO game, on-page is your cover star. It covers everything from reader experience to playing the main role of driving engagement. But it’s also the hardest part and often gets overlooked.
Contrary to expectations, on-page SEO isn’t only adding photos and keywords to your content.
A more comprehensive AI tool, like SEOBoost, performs a complete on-page content analysis, offering insights into crucial SEO elements like keyword usage, readability, and meta tags.
Readability plays the most significant part in keeping your readers engaged and reducing bounce rates from your web pages. Also, your different types of audiences require different readability levels. It’s not just sentence breaks or brand voice but also the precise use of words and knowing which appeals the best to whom.
Once your content is ready, AI SEO tools can pinpoint areas for improvement, suggest relevant keywords, and optimize meta tags based on trends and user behavior.
This way, you ensure your content is well-structured and strategically optimized for search engines and readers.
5. Content Outlines and Content Recommendations
I’ve mentioned this along the way, but let’s get into more detail.
Good content optimization starts with briefs, outlines, and headings. You need a headstart and want everything to be streamlined from start to finish to ensure your team creates high-quality content in the most effective way possible.
Some of the biggest perks of using AI for SEO are that it cuts down almost half the effort in generating outlines and conducting research for content direction. Of course, you’d still need experts to decide how to make your brand content unique and appealing to your audience, but writing briefs and outlines can be repetitive and counterproductive.
With AI content management tools, like SEOBoost’s AI brief features, you can train the platform to remember your brand guidelines when creating briefs and outlines for content and use them whenever there’s a new topic.
It will also lay out all research related to the brief to assist writers and match them for relevance, competition, and SEO scores.
And if you’re struggling for ideas, you’re one click away from scouring the internet for an AI-assisted content gap analysis and some inspiration.
6. Optimizing for Voice Search
Unlike text searches, voice queries are conversational, longer, and often framed as questions. This presents a unique opportunity to tailor your content to directly address these inquiries, meeting your audience’s immediate needs.
The way AI does it is simple. It finds these questions and helps you rework the content to answer them directly. This type of optimization has double benefits because it can also help you win a spot on Google’s features snippet.
7. Monitoring and Analytics for AI SEO
While everything else on this list will require input and strategizing from your content experts to make things work, using AI SEO tools to monitor and analyze content is the best way to use AI for SEO.
I use SEOBoost to monitor the results of our digital marketing strategy. It provides valuable insights into how well the content performs and where improvements can be made.
With features like statistics analysis, you can easily track engagement metrics such as page views, bounce rates, and conversion rates, giving you a clear picture of how users interact with your content.
These tools also help you understand your website traffic from organic search, referrals, or social media.
By analyzing conversion rates, you can identify areas for improvement in user experience and optimize your content to drive more conversions.
AI SEO allows you to benchmark your performance against search engine standards and competitors, helping you stay competitive and continuously improve your content strategy.
8. Meta Tags and Schema Markup
Meta tags are essential in technical SEO. Yet, they often get ignored in the content process.
It’s mainly because there’s a non-human approach to creating meta tags. They are not meant to appeal to readers but mainly to search engine bots. This is why there are certain buzzwords, punctuations, and numbers that you can always see in top rankings SERP results.
AI tools can detect these trends and help you create several versions of meta tags at once. This approach can also help you with A/B testing and figuring out what works for the search engines without straining your writers’ productivity.
The next part is unusual but also a game-changer.
Schema markup, also known as structured data, is a coding technique that enhances search engines’ display of results by providing additional context about your content.
If you’re a WordPress user, use AIOSEO to manage schema markups automatically. AIOSEO generates the necessary code for you to easily integrate into your website’s HTML via your content management system (CMS).
While it doesn’t directly impact rankings, implementing schema markup can improve the appearance of your listings in search engine results pages (SERPs) by showcasing rich snippets, such as star ratings, event details, or recipe ingredients.
3 AI SEO Best Practices for Beginners
1. Bridge the Gap Between Human and AI Content
Every professional in the industry knows this by now.
AI content can be boring and repetitive, and it doesn’t work independently to optimize content.
Leveraging both strengths to bridge the gap between human-created and AI-generated content is crucial.
One thing that helps me is to always start by outlining the content strategy, including topics, target audience, and objectives. Then, I use AI tools dedicated to marketing and SEO to generate initial drafts or ideas based on the outline.
Once you have AI-generated content, review and refine it to ensure it aligns with your brand voice, tone, and style. Feed your AI with examples and train it further.
2. Be Specific with Prompts
When using AI tools, provide clear and specific prompts to guide the AI content generation process.
Instead of vague instructions like “Write a blog post about technology,” try providing more detailed prompts such as “Create a blog post comparing the features of the latest smartphones in the market.”
Specific prompts help AI algorithms better understand your requirements, resulting in more relevant and targeted content. In the case of ChatGPT, talking to it like you’re talking to a person usually produces more unique and relevant responses.
If you’re using an advanced AI writing tool like Rytr to generate email copy for a product launch campaign, provide systemic details about the product, target audience, and desired tone. This ensures the AI generates content tailored to your campaign objectives and audience preferences.
3. Continue Discussions on AI
Stay informed about the latest developments in AI technology and its applications in SEO. You will gain more insight when you discuss with fellow professionals, attend webinars or workshops, and follow industry experts on social media platforms.
By staying updated on AI advancements, you can discover new tools, techniques, and best practices to enhance your SEO strategy.
You can also be more passive about it. Just join online forums or communities dedicated to AI in marketing to exchange ideas and insights with fellow professionals whenever possible.
The (TAAFT), an AI for that website, is also a good source for finding new tools. Some Reddit communities, like r/ArtificialInteligence and r/content_marketing, also help you keep up with trending discussions and find fellow experts.
If you question the credibility of any of the tools or sources, you can just comment on our posts and ask. We love talking about all things AI and SEO and would keep the conversation going!
AI and SEO: How to Use AI for SEO Optimization in 2024?
As we can see, integrating AI SEO strategies has become increasingly prevalent, offering marketers a range of innovative tools and solutions.
However, it’s essential to approach AI for SEO with thoughtfulness and discernment. While AI-powered tools can streamline various aspects of the optimization process, they are not without limitations.
While AI tools can generate ideas and provide insights, human expertise is essential for evaluating and refining these suggestions.
Remember, AI should complement the skills of SEO professionals, content marketers, and editors rather than replace them entirely.
FAQs
1. How can AI optimize SEO?
AI optimizes SEO through a content generation that is aligned with user intent, keyword research to target relevant terms and natural language processing for content optimization. It analyzes trends, keywords, and user behavior to enhance visibility and ranking on search engines.
2. Is AI content SEO friendly?
AI can produce content tailored to specific keywords, user intent, and readability metrics, aligning with SEO best practices. However, human oversight is crucial to ensure coherence, relevance, and compliance with search engine guidelines.
3. How to use AI SEO in optimization?
You can use AI for data analysis, predictive modeling, and automation.
