9 Content Writing Tools for Better Content in 2024

As an SEO strategist, I strongly believe that content will continue to be the king of the digital industry, meaning you must create high-quality content to reach your audience. And for that, you’ll need the best suite of content writing tools.

Content writing tools help you create content that captivates and educates your target audiences. It involves crafting engaging and informative material, including blog posts, articles, website copy, and social media updates.

By creating high-quality, relevant content, you can establish yourself as an industry authority, build brand awareness, and foster meaningful connections with your customers.

So, I’ve created this guide to help you select the best SEO content writing tools as a content writer. I’ll discuss the features of the top 9 content writing tools I’ve used to help you choose the right option.

Let’s start by understanding content writing tools and their importance to content marketing.

What are Content Writing Tools?

Content writing tools are software applications designed to streamline the writing process, enhance productivity, and improve the quality of written content.

As you may already be familiar, content writing tools offer many features, including:

• Grammar and spell-checking,
• Plagiarism detection,
• Content optimization for blogs and case studies.

By using these tools, you can save time, eliminate errors, and create compelling content.

In fact, at SEOBoost, we pair content writing tools with our other tools to create a perfect content creation system. I’ll discuss how you can do the same in the later sections.

But before that, let’s review the top content writing tools.

1. Grammarly

Grammarly is a widely acclaimed writing software that has become an indispensable tool for writers of all levels.

This AI-powered platform offers a comprehensive suite of features to enhance the quality of your writing.

What I Like

Here are some of the Grammarly features that I really enjoy.

• Contextual Grammar and Spelling Checks:

Grammarly goes beyond basic spell-checking by analyzing the context of your writing and providing suggestions to improve grammar, punctuation, and sentence structure.

• Plagiarism Detection:

It scans your content against billions of web pages, academic databases, and other sources to ensure originality and prevent unintentional plagiarism.

• Writing Style Recommendations:

Grammarly offers personalized suggestions to refine your writing style, tone, and word choice, helping you craft more engaging and impactful content.

• Seamless Integration:

This is what I love the most about Grammarly. It seamlessly integrates with your existing workflow with browser extensions and integrations for popular writing platforms like Microsoft Word and Google Docs.

What I Don’t Like

Like any automated tool, Grammarly sometimes needs to be more accurate in your writing and provide accurate suggestions, requiring manual review. It doesn’t happen that often, but when it does, it affects the content process.

Pricing

Grammarly offers different pricing plans based on your team size. But it also has a free version that most content writers or freelancers can use.

2. SurferSEO

It is a comprehensive SEO content optimization tool that helps writers create search engine-friendly content.

SurferSEO analyzes the top-ranking pages for your target keywords to provide valuable insights and recommendations for improving your content’s visibility and ranking potential.

What I Like

Here’s what I really enjoyed while using SurferSEO.

• Keyword Research and Competitor Analysis:

SurferSEO offers in-depth keyword research capabilities, allowing you to identify high-potential keywords and analyze their search intent, competition, and ranking factors.

By analyzing the top-ranking content for your target keywords, SurferSEO helps you identify gaps and opportunities to outperform your competitors.

• Content Optimization Recommendations:

The tool provides specific recommendations for optimizing your content, such as word count targets, headings, and including relevant keywords and phrases.

• Content Editor Integration:

SurferSEO integrates with popular writing platforms like Google Docs and WordPress, allowing you to optimize your content seamlessly within your existing workflow.

What I Don’t Like

While powerful, SurferSEO’s extensive features and data-driven approach had a steep learning curve. It may require some time and effort to master, especially for beginners.

Pricing

Surfer SEO offers a 7-day free trial and a range of pricing plans.

3. Writesonic

Writesonic is an AI-powered tool that helps writers generate high-quality content quickly and efficiently.

With its advanced natural language processing capabilities, Writesonic can create various content types, from blog posts and articles to marketing copy and social media updates.

What I Like

I really like using Writesonic to generate content drafts. Here’s why I like using it:

• Content Generation Capabilities:

Writesonic can generate various types of content, including blog posts, articles, marketing copy, and social media updates, saving time and effort.

Once the first draft is generated, you can easily review it to personalize the brand tone and messaging.

• Customizable Content Templates:

It also offers customizable templates to help you structure your content effectively and ensure consistency across different content types.

• Tone and Style Adjustments:

You can also adjust the tone and style of the generated content to match the brand voice and target audience, ensuring a consistent and engaging reading experience.

• Integrations:

Writesonic integrates with popular writing platforms like Google Docs and WordPress, allowing you to incorporate the generated content into your existing workflows seamlessly.

What I Don’t Like

While Writesonic can generate decent content, the quality may not always be great. This is something I’ve experienced myself. And so, you will sometimes have to invest significant time in editing and refining the generated output.

That’s because, as with any AI-generated content, there is a risk of producing repetitive or unoriginal content.

Pricing

Writesonic provides 4 different pricing plans and offers a free use option too. You can also pay as a yearly subscription to save up to 10%.

4. Google’s Gemini

Google’s Gemini is an AI-powered content writing software designed to help writers brainstorm ideas, improve their writing, and enhance their overall productivity.

Developed by Google’s AI research team, Gemini uses advanced natural language processing and machine learning capabilities to provide you with valuable insights on creating professional content.

What I Like

Here’s what I liked about using Gemini.

• Idea Generation:

Gemini can help you generate fresh ideas and overcome writer’s block by providing relevant suggestions and prompts based on your writing context.

• Writing Assistance:

The tool offers real-time feedback and suggestions for improving grammar, spelling, and overall writing quality, helping you refine your work as you write.

• Tone and Style Adjustments:

You can also adjust the tone and style of the generated content to match your brand voice.

• Integration with Google Workspace:

As a Google product, Gemini seamlessly integrates with other Google Workspace tools like Google Docs and Gmail, allowing you to access its features directly.

What I Don’t Like

Here’s the deal: like any AI-powered tool, I found Gemini sometimes to exhibit biases or inaccuracies based on the data it was trained on, requiring careful review and fact-checking.

Pricing

It’s free to use, but you can contact the sales team for business pricing.

5. Claude

Claude is an advanced AI writing assistant developed by Anthropic, a leading AI research company.

This powerful tool uses cutting-edge natural language processing and machine learning techniques to help you create high-quality, engaging content across various domains.

What I Like

Here are some of Claude’s key features that I like.

• Contextual Understanding:

Claude excels at understanding the context and intent behind writing prompts, allowing it to generate relevant and coherent content tailored to your needs.

• Multi-Domain Expertise:

Claude has been trained on a vast corpus of data spanning multiple domains, enabling it to generate content on a wide range of topics with depth and accuracy.

• Creative Writing Capabilities:

In addition to factual and informative content, I like that Claude can assist with creative writing tasks, such as generating story ideas, developing characters, and crafting engaging narratives.

• Customizable Writing Style:

You can adjust Claude’s writing style and tone to match your preferred voice and target audience, ensuring consistency and brand alignment.

What I Don’t Like

What I didn’t really like about Claude is that its content sometimes contains factual inaccuracies and other times, it produces similar content that needs to be thoroughly reviewed and changed.

Pricing

Claude has a free plan that is limited in use. However, you can contact their sales team for pricing plans for businesses or larger teams.

6. Frase

Frase is one of my favorite content writing tools for SEO. It is a comprehensive content optimization platform designed to help you create search engine-friendly content.

Using advanced natural language processing and machine learning techniques, Frase provides valuable insights and recommendations to improve content relevance, readability, and search engine visibility.

What I Like

Here are 3 key features that I really liked using:

• Content Optimization Recommendations:

Frase analyzes top-ranking content and provides specific recommendations for optimizing your content, such as word count targets, headings, and including relevant keywords and phrases.

• Keyword Analysis:

The tool identifies high-potential keywords and analyzes search intent so you can create better content.

• Competitor Analysis:

By analyzing your competitors’ top-performing content, Frase helps you identify gaps and opportunities to differentiate and outperform your competition.

What I Don’t Like

I wouldn’t recommend Frase for beginners or new writers as it has a steep learning curve.

Pricing

Frase offers a free trial, and you can sign up for any of the following paid plans after that. You can also pay as a yearly subscription to save up to 10%.

7. Jasper AI

Jasper AI is a powerful AI writing tool that uses advanced natural language processing and machine learning techniques to help you create high-quality content efficiently.

With its ability to understand context and generate human-like text, I’ve noticed that Jasper AI has become a popular tool among content creators, marketers, and writers. And rightly so.

What I Like

Here are the key features of Jasper that I liked:

• Content Generation Capabilities:

Jasper AI can generate various types of content, including blog posts, articles, marketing copy, social media updates, and even creative writing pieces.

• Customizable Writing Styles:

You can adjust Jasper AI’s writing style and tone to match your writing style. However, if I’m being honest, this requires a lot of training.

• Collaboration and Editing Features:

Jasper AI offers collaboration and editing features, allowing multiple writers to work on the same project and provide feedback and suggestions. I found this especially useful for bigger teams collaborating on projects regularly.

• Integrations:

Jasper AI integrates with popular writing platforms like Google Docs and Microsoft Word, allowing writers to seamlessly incorporate the generated content into their existing workflows.

What I Don’t Like

While Jasper AI can generate decent content, the quality isn’t always great. You do need to spend time editing and refining the content produced.

Pricing

Jasper offers a free trial and flexible pricing structure. You can also opt for annual billing to save up to 20%.

8. Copy.AI

Copy.AI is an AI writing assistant designed to create marketing and advertising content.

With its advanced natural language processing capabilities and a focus on persuasive writing, Copy.AI is great for social media creators.

What I Like

I have used copy.ai to help me generate some social media copies, and here’s what I liked about my experience:

• Specialized Marketing Content:

Copy.AI excels at generating various types of marketing content, such as ad copy, email campaigns, social media posts, and product descriptions, making it a valuable tool for marketers and copywriters.

• Persuasive Writing Techniques:

It uses proven persuasive writing techniques and psychological principles to create compelling and engaging copy that drives conversions and engagement.

• Customizable Templates:

Copy.AI offers a wide range of customizable templates for different marketing content types, allowing you to generate high-quality copy while quickly maintaining consistency and brand voice.

• Collaboration and Editing Features:

You can collaborate on projects, provide feedback, and edit directly within the Copy.AI platform, streamlining the content creation process.

What I Don’t Like

While Copy.AI excels at generating marketing and advertising content, its capabilities are limited to other types of content, such as long-form articles or technical writing.

Also, because it is trained for persuasive writing, Copy.AI may sometimes generate content that is too heavily promotional or hyperbolic.

This doesn’t necessarily work with all kinds of businesses, so any draft you produce requires careful review and editing.

Pricing

Copy.ai has a free plan with limited functionalities. However, you can also select from one of the following paid plans: You can also choose to pay annually to save 25% on the total payment.

9. Hemingway App

The Hemingway App is a content writing software designed to help you craft clear, concise, and engaging content.

It analyzes your writing and provides feedback on readability, sentence structure, and word choice, helping you improve your content’s overall quality and effectiveness.

What I Like

• Readability Analysis:

It evaluates your content’s readability level and suggests simplifying complex sentences, reducing passive voice, and using more straightforward language.

It also highlights wordiness, redundancy, and unnecessary adverbs, encouraging you to adopt a more concise and impactful writing style.

This is one of my favorite features, as it helps me create effective and scannable content.

• Distraction-Free Writing Environment:

It offers a clean and minimalistic writing interface, helping you to stay focused and avoid distractions during the writing process.

As someone who does get easily distracted, I found this to be of great help!

• Cross-Platform Compatibility:

It is available as a desktop application for Windows and macOS and a web-based version, allowing you to access and use it on various devices and platforms.

What I Don’t Like

While effective at improving readability and conciseness, the Hemingway App lacks some of the more advanced features found in other writing tools, such as grammar checking, plagiarism detection, and content optimization for search engines.

Also, I felt that some recommendations were subjective or based on personal writing preferences. So, I do recommend exercising your own judgment and style preferences.

Pricing

You can use the Hemmingway App for free.

Pair Content Writing Tools with SEOBoost for Complete Optimization

Now that we’ve discussed the best tools for writing SEO content let’s move on to my favorite part: SEOBoost.

SEOBoost is an AI-powered SEO and content optimization tool that helps you research, write, and optimize better-ranking content.

While the content writing tools mentioned above offer valuable features for creating high-quality content, optimizing that content for search engines is equally important. And this is where SEOBoost comes in.

It provides a comprehensive suite of SEO tools and resources to help you maximize your online visibility and search engine rankings.

Here are the winning features of SEOBoost and how they can help you:

1. Discover Winning Keywords with Topic Reports

The Topic Reports feature is a winner if you want to streamline your keyword analysis and selection process.

It helps you create a complete keyword map of your focus word. Simply input your focus keyword, and it generates a comprehensive report outlining your targeting strategy.

Using advanced AI, it analyzes your keyword’s top 30 topics and SERPs across 24 specific content metrics.  Use this data to refine your content strategy for maximum impact.

2. Craft High-Impact Content Outlines with Content Briefs

This feature is a life-saver!

Using the content briefs feature, you can create content briefs based on the top SERPs to align your articles with current trends.

You can also add new headings and sections easily to ensure your content remains comprehensive and up-to-date.

3. Optimize Your Content and Boost Rankings with Content Optimization

This is where you can pair your content writing tool with SEOBoost for maximum impact.

The Content Optimization feature analyzes and helps optimize your content in an editor-style document, receiving real-time suggestions for improvement. 

Powered by AI, this feature identifies content gaps and helps you enhance readability and keyword density to significantly improve Google rankings.

4. Centralize Content Planning and Campaigns with Content Management

Declutter all your campaign planning with the Content Management feature that simplifies content planning and management.

Store, organize, and manage all your campaigns in one intuitive interface.

Manage and track all content projects efficiently with Content Projects, eliminating chaos and boosting productivity.

The best part?

You can also access unlimited stock photos to include in your content.

5. Enhance Content Performance with Content Audit

Like I mentioned above, SEOBoost is a complete package for content optimization.

And that is why we’ve built the Content SEO Audit feature so you can evaluate existing content and campaigns with AI-powered analysis across 25 key ranking metrics.

Our exclusive algorithms provide actionable insights to improve on-page SEO and content quality, effectively ensuring your content remains relevant and aligns with best practices.

You can start with a 14-day free trial today to maximize your content value.

FAQs about Content Writing Tools

1. What are the best content writing tools?

The “best” content writing tool ultimately depends on your specific needs, writing style, and preferences as a content writer. However, some standout options include Grammarly, SurferSEO, and WriteSonic.

What are the five types of content writing?

• Blog Posts and Articles
• Website Copy
• Social Media Content
• Marketing and Advertising Copy
• Technical and Instructional Writing

Alina Zahid Content Writer

Alina is an SEO professional with specialized knowledge of content marketing. When she’s not busy researching and creating awesome content for SEOBoost, she can be found practicing piano, writing fiction and traveling.

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Content Marketing SEO Content Strategy