How to Create Evergreen Content That 5x Your Traffic

Evergreen content is the secret weapon of high-traffic websites. 

Unlike trend-based articles that fade within months, evergreen content continues driving traffic year after year. 

Think of it as a long-term SEO investment. Once created, it consistently ranks, attracts readers, and generates leads with minimal updates.

And the best part? 

It takes far less effort to maintain than creating new content from scratch.

So, in this guide, I’ll show you exactly how to create evergreen content that drives 5x more traffic, stays relevant, and ranks higher on Google for years.

Let’s start with a definition.

What is Evergreen Content?

Evergreen content is content that remains relevant, valuable, and searchable over time. 

Unlike news articles or seasonal trends, evergreen content doesn’t lose its significance as months or years pass.

A good example of evergreen content would be a blog post about ‘SEO Basics’ that covers everything in detail rather than highlighting a recent trend that may or may not be relevant after some time.

By creating high-quality evergreen content, you ensure steady organic traffic, even when other content loses traction.

3 Benefits of Creating Evergreen Content

While trend-driven articles might give you a quick spike in traffic, they fade fast. 

But an evergreen guide? 

That’s like planting a traffic-generating tree that keeps growing year after year. It’s an asset.

So, here’s why investing in evergreen content is one of the smartest moves you can make.

1. Drives Consistent Traffic 

Imagine writing a blog post today and still getting thousands of visitors two years from now. 

That’s the magic of evergreen content.

They continue attracting readers long after they’re published.

In fact, 60% of marketers say evergreen content brings in the most website traffic over time.

Think of it this way: a well optimized post on ‘On-Page SEO’ will always be relevant. People search for it almost every day, regardless of the year. Meanwhile, a post on “Top SEO Trends for 2025” might initially bring in great traffic but can become old as it is time-bound.

2. Long-Term SEO Benefits That Compound Over Time

Evergreen content is like a snowball rolling down a hill. It builds momentum as time goes on. 

The longer it stays relevant, the more backlinks it gains, the higher it ranks, and the more traffic it attracts. It:

✅ Builds authority: Google favors content that remains useful over time.

✅ Gets more backlinks: High-quality evergreen content earns natural links, boosting SEO.

✅ Increases dwell time:  Readers spend more time on detailed, evergreen content, signaling value to Google.

3. Higher ROI for Content Marketing Efforts

Let’s be honest: content marketing takes time and money. But evergreen content maximizes returns because it works long after the initial effort.

Companies prioritizing evergreen content see a 5x higher return on investment than those focusing on trend-based content.

So, the question is, would you rather spend hours creating a post that gets traffic for one week or a post that brings in leads for years?

Focusing on long-lasting content reduces marketing costs, increases organic visibility, and generates leads indefinitely.

Why is Evergreen Content Important for SEO?

Now that you know the overall benefits of evergreen content, let’s look at how it’s specifically important for your SEO strategy.

1. Keeps Organic Traffic Flowing

Most content experiences a surge in traffic after publishing, only to drop off within weeks. But evergreen content keeps ranking, bringing in steady visitors month after month.

Here’s why it matters:

✅ Targets long-term search intent: Answers questions people will search for years from now.

✅ Reduces dependency on new content: Continues driving traffic without constant updates.

✅ Ranks for multiple keywords: A single evergreen piece can rank for hundreds of related search terms over time.

2. Builds Authority and Trust in Your Niche

Google’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) guidelines emphasize high-quality, expert-driven content. 

If your evergreen content ranks consistently for high-value industry topics, Google and users will see your site as a trusted source.

Here’s how it works:

✅ Consistently ranking for core topics boosts site authority.

✅ Evergreen content attracts backlinks, strengthening domain credibility.

✅ Long-form, expert-driven content establishes brand trust.

3. Improves Rankings for Competitive Keywords Over Time

Google favors in-depth, optimized, and regularly updated content. 

An evergreen article that continuously answers user intent will eventually outrank weaker competitors.

Here’s why it works:

✅ Older, established content gains more authority and ranking power.

✅ Regular updates signal freshness to Google, keeping rankings strong.

✅ A well-structured evergreen page wins featured snippets and AI search results.

How to Create Evergreen Content in 5 Steps

Now, let’s discuss how to create evergreen, high-quality content with the help of SEOBoost.

Step 1: Conduct Keyword Research for Evergreen Topics

Before you type a word, you must choose the right topic and remain relevant for years instead of fading away with trends.

Without proper keyword research, even well-written content can struggle to attract traffic.

So, choosing an evergreen topic ensures that:

✅ Your content remains searchable and relevant for years.

✅ You rank for high-value, low-competition keywords that compound over time.

✅ Your blog becomes a go-to resource rather than fading into search engine oblivion.

Finding timeless topics requires smart keyword research and automation makes it easier.

Here’s how I do it:

Use SEOBoost’s Topic Reports

This AI-powered feature analyzes the content gaps for your focus keywords, helping you find search terms that stay relevant across time. 

It also provides related terms, making it easier to build a content strategy around evergreen keywords.

You get a complete report of what kind of content to create for that specific keyword.

And the thing I love the most is that you can also export this report for external use or include it in a content brief.

Use LowFruits for Low-Competition Keywords

The second tool I use for keyword research is LowFruits.

Remember, not every evergreen topic is easy to rank for. That’s because most people would be going for them so creating high-ranking content can get a bit difficult.

Enter LowFruits.

It helps you find low-competition keyword opportunities, so you’re not competing against massive authority sites from day one.

This way, you can go after the low hanging fruits, build your topical authority and then go for the more difficult keywords too.

Analyze Google’s People Also Ask (PAA) Section

This feels like a personal cheatcode, but I regularly check Google’s PAA box when researching keywords or content.

Just type your keyword into Google and check what related questions people are asking. These are highly searched queries that can help structure your content around what people truly want to know.

By choosing the evergreen approach, you ensure long-term search visibility and engagement.

Step 2: Create Content Briefs with Evergreen Content in Mind

Once you’ve selected the right topic, it’s time to create the right brief.

Remember, a well-planned content brief ensures your article stays comprehensive, relevant, and optimized.

Without a structured brief, you might miss key details or forget to answer important user questions. 

The result?

Visitors leave your page to find better answers elsewhere.

And nobody wants that, right.

So, to eliminate this risk, I use SEOBoost’s content brief feature to create evergreen briefs.

After I’ve created the topic report for my focus keyword, I use that information to make the brief. It gives automatic suggestions for what subheadings to include, but those can also be manually edited.

It also provides SEO suggestions to consider while creating the brief. This helps a lot with on-page SEO when I write the content later.

But using this feature, you can:

• Ensure long-form, high-quality content that ranks and remains relevant.
• Automatically generate subtopics and FAQs to make your article more comprehensive.
• Save time and effort by following a proven structure that aligns with SEO best practices.

Step 3: Write and Optimize Evergreen Content

As mentioned in the last step, after you have the brief ready, you can start writing and optimizing it.

But remember, writing evergreen content isn’t just about putting words on a page. It’s about creating a valuable resource that ranks well and attracts traffic for years.

That’s because Google prioritizes content optimized for search intent, readability, and engagement. 

So, without on-page SEO best practices, even the best-written content won’t get the visibility it deserves.

This is where SEOBoost’s Content Optimization feature comes in.

It analyzes readability scores and suggests improvements for a better user experience. This can help ensure that your content is easy to digest with short paragraphs, bullet points, and subheadings.

It also gives real-time suggestions for what phrases and words to use, helping you avoid keyword stuffing and naturally integrate more keywords into your content.

By doing so, you align better with keyword intent and have a higher chance of winning featured snippets or top results.

Step 4: Use Internal and External Linking Strategically

Once your content is ready, you need to strategically add internal and external links to help search engines understand content relationships and boost your rankings over time.

A proper internal linking strategy keeps your readers engaged and improves your SEO. On the other hand, external links build credibility and authority. 

But adding them manually can take up a lot of time.

This is why I use AIOSEO’s Link Assistant feature to automate internal linking.

It streamlines this process by automatically suggesting and managing internal links. It also identifies orphaned pages (content with no internal links), ensuring all posts are interconnected.

This helps you maintain a logical content hierarchy, improving user experience and site structure.

Step 5: Regularly Update and Audit Evergreen Content

And finally, on to the last step: making sure that you do keep your content updated.

Even the most timeless articles need periodic updates to remain accurate, relevant, and competitive in search rankings. If you ignore updates, your content slowly decays, losing traffic and authority over time.

That’s why regular auditing and refreshing are essential.

For this, I use SEOBoost’s Content Audit feature. It helps you analyze, update, and optimize older content effortlessly.

You have to put the existing URL of the content along with the focus keyword you created it for, and it generates a complete report of improvements and content gaps.

SEOBoost flags content opportunities for better value and readability compared to your competitors.

You can use this data to optimize your content, image alt text, internal links, missing captions, and outdated infographics for better engagement.

10 Tips to Keep Evergreen Content Fresh

Now that you know how to create evergreen content, let’s discuss some of the best practices for doing so.

1. Regularly Update Statistics and Data

Outdated data can harm credibility and lower engagement. That’s because readers trust content that reflects the latest industry insights, not years-old research.

So, here’s how to do it:

✅ Set a quarterly or biannual review to check statistics in your content.

✅ Use SEOBoost’s Content Audit to identify and update outdated figures.

✅ Replace old reports with recent studies from reliable sources like AIOSEO’s SEO Statistics.

2. Add New Examples and Case Studies

Real-world examples make content more relatable and prove that your advice currently applies to what’s happening.

To do that, you should:

✅ Add fresh case studies that reflect current industry challenges and solutions.

✅ Replace old product recommendations with up-to-date tools and use cases.

✅ Highlight how businesses have implemented your strategies in recent years.

3. Monitor User Behavior and Feedback

Your audience’s needs evolve. 

That is why, monitoring engagement metrics and user feedback is important as it helps you adjust content accordingly.

Here are some of the metrics you can track:

• Bounce rates (to understand if people are leaving too soon).
• Time on page (to determine if your audience is actually reading your content).
• Conversions (is the content driving action?).

You can also check comments, social shares, and emails to see what users request.

4. Refresh Visual Elements

A well-designed page increases engagement. 

So, using old images, charts, and formatting can make great content feel outdated.

So, I would advise replacing low-quality or outdated images with high-resolution visuals. You can add interactive elements like infographics, GIFs, or embedded videos.

Make sure that you optimize alt text and file size to improve SEO and load speed.

5. Optimize for New Keywords

Search trends change and that is no news!

But what does that mean for keyword ranking?

It means a keyword that brought traffic in 2022 may no longer be effective in 2025.

So, here’s how you can counter it:

• Use SEOBoost’s Topic Reports to find new, high-performing keywords.
• Adjust headings and subheadings to match updated search intent.
• Naturally integrate long-tail and voice search keywords into your content.

6. Revise Content for New Search Intent

Just as with keywords, search intent evolves, too. 

A topic that users once searched for in an informational way might now have a transactional intent.

So, to keep your content optimized for new search intent, analyze SERPs regularly to see how Google ranks similar content today.

Using this information, you can update your article structure to match current user expectations or add new sections to align with intent shifts.

7. Improve Readability and Formatting

Content that looks difficult to read has higher bounce rates and lower engagement.

As a writer, I understand the urge to write naturally. But sometimes, that comes at the expense of long, runny sentences that are hard to read. You have to keep in mind that your audience is diverse.

So, to keep most of them engaged, keep your content and formatting simple.

Here’s how you can do that:

• Use shorter paragraphs (2-3 sentences max).
• Add bullet points and numbered lists for easy scanning.
• Ensure clear H1, H2, and H3 hierarchy for better organization.
• Use SEOBoost’s Content Optimization tool to check your SEO content score.

8. Update Internal and External Links

Broken links hurt SEO and credibility. This is why, keeping an updated internal linking plan is super important.

It helps distribute ranking power across your site.

As mentioned above, you can use AIOSEO’s Link Assistant to check for broken or outdated links.

When you have the data, replace old links with new, high-authority sources. And keep adding internal links to newer, related content to keep users engaged.

9. Test and Improve Call-to-Actions (CTAs)

A strong CTA drives conversions.

And to create a strong CTA, you’d probably have to test different versions of it first to see which one works the best.

I’d suggest that you A/B test different CTA placements and messaging to get that done. You should also use action-oriented language that aligns with current user behavior.

And make sure you check conversion rates with Google Analytics to keep a track of conversions.

10. Promote Refreshed Content Across Channels

Even refreshed content won’t generate traffic if no one knows about it. So, don’t forget to promote your refreshed content across different social media channels.

You can reshare updated posts on social media with a “Newly Updated” label. 

Or, what I like to do is send an email blast highlighting major updates.

Final Word

Evergreen content isn’t just a one-time effort. It’s a long-term traffic strategy. 

If done right, it can drive 5x more traffic, establish your authority, and improve SEO rankings year after year.

And with SEOBoost, you don’t have to guess which topics to target or how to keep content relevant. It does the heavy lifting for you. 

So start creating, optimizing, and growing your traffic today! 

FAQs

1. What does evergreen information mean?

Evergreen information refers to timeless content that remains relevant over time, unlike trend-based or seasonal topics.

2. What are evergreen subjects?

Evergreen subjects are topics that never lose interest, such as health tips, marketing strategies, and career advice.

3. How to make evergreen content?

To create evergreen content, choose timeless topics, optimize for SEO, update regularly, and focus on long-term user intent.

4. What is an evergreen example?

A great evergreen example is “SEO Foundations”, which remains useful every year regardless of market trends.

Alina Zahid Content Writer

Alina is an SEO professional with specialized knowledge of content marketing. When she’s not busy researching and creating awesome content for SEOBoost, she can be found practicing piano, writing fiction and traveling.

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