16 On Page SEO Tools To Use in 2025 (Free & Paid)

Being at the top of search results requires good on-page SEO, and to get that right, you need a stack of the best on page SEO tools.

On-page SEO plays a star role in optimizing your website for search engines and improving its visibility in search results. 

To make your search for on-page optimization tools easy, we’ve compiled a list of 16 top-notch SEO tools for 2024. 

Whether you’re a seasoned SEO professional or just starting, this article covers the good, the bad, and the best tools you need to know in this industry. 

Let’s start!

What is On-Page SEO? 

On-page SEO refers to the optimization techniques applied directly to a webpage to improve its search engine rankings and attract more organic traffic. 

This includes content optimization, meta tags, internal linking, and other elements to make the page more relevant and valuable to users and search engines.

16 On Page SEO Tools To Boost Rankings

The type of SEO tool you will choose depends on many things. 

Some businesses use a combination of on-page SEO tools that target different on-page features. Others, more effectively, prefer to work on a single platform that consolidates all features and some advanced techniques into one place.

Here’s a list of popular on-page SEO tools I’ve tried over the years.

1. SEOBoost – the leading on page SEO tools

SEOBoost is an AI-powered platform that combines a suite of on page SEO tools, including keyword analysis, content optimization, and competitor research. 

Its user-friendly interface, SEO scores, and ability to write and edit all in one place make it the perfect one-for-all platform.

Winning Features:

• Keyword analysis: Gain valuable insights into keyword competitiveness, search volume, and trends.
• Content quality optimization: Optimize your content for SEO by analyzing keyword density, readability, and relevance.
• Competitor research: Identify your competitors’ top-performing keywords and strategies to stay ahead in the search rankings.
• Topic reports: Create comprehensive reports that outline keyword usage, content structure, and optimization recommendations.
• Google Docs style editor: Write, save, and optimize your content vault in one place.
• Content scores: Get quantitative insights on your progress and how successful your content can perform on the search engines.
• User-friendly interface: Navigate SEOBoost’s intuitive interface with ease, making it accessible for both beginners and experts alike.
• Commenting: Collaboration for the whole team in one place to leave feedback, edits, and comments.

Pricing: 

SEOBoost offers a 14-day free trial. Once your free trial is over, you can choose from 3 plans.

Best For: 

All types and sizes of businesses to conduct on-page SEO in one place.

2. AIOSEO

AIOSEO is one of the best WordPress on page SEO tools, especially if you’re using WordPress. It offers various advanced features and functionalities that help with both on-page and off-page SEO and set up your website for success.

Winning Features:

• On-page analysis: Easily add title tags, meta descriptions, keywords, and all essential on-page SEO elements.
• Rich snippets schema: With All in One SEO Pro, you’ll receive schema markup support, empowering you to garner more clicks and traffic through enticing rich snippets.
• Social media integration: Effortlessly manage the appearance of your content and thumbnails across various social media platforms like Facebook, Twitter, and others.
• Link assistant: Get recommendations for optimizing and improving older content with internal links, and effortlessly identify orphaned posts lacking internal connections.
• SEO audit checklist: Conduct a comprehensive analysis of your entire WordPress site to pinpoint critical errors and gain actionable insights to enhance your SEO strategy and drive increased traffic to your platform.
• Robots.txt editor: Gain complete autonomy over instructing web crawlers on which folders and files to crawl within your WordPress site, enabling precise control over your site’s indexing and visibility.
• Local SEO: With All in One SEO, you have access to a comprehensive suite of tools designed to elevate your local SEO efforts, enhance your visibility, and enable you to achieve higher rankings on platforms like Google Maps.

Pricing: 

SEOBoost offers a 14-day free trial. Once your free trial is over, you can choose from 3 plans.

Best For: 

Businesses of all types and sizes use WordPress to create and optimize content.

3. Google Search Console 

Google Search Console provides valuable insights into how Google views your website. It offers data on search performance, index coverage, and site usability, allowing you to quickly identify and fix on-page issues.

Winning Features: 

• Performance reports: Track your website’s performance in Google search results, including clicks, impressions, click-through rate, and average position.
• Search queries: View the search queries that users used to find your website and analyze their performance.
• Indexing report: Monitor the indexing status of your website’s pages and identify any issues preventing them from appearing in search results.
• URL inspection: Check the indexing status and coverage of individual URLs on your website and troubleshoot any issues.
• Sitemap submission: Submit your website’s sitemap to Google for better crawlability and indexation of your pages.
• Mobile usability: Ensure your website is mobile-friendly and optimized for mobile devices to provide a seamless user experience.

Pricing: 

It’s one of the free on page SEO tools to use after signing up.

Best For: 

Website owners and SEO professionals who want to monitor their site’s performance on Google. 

4. Ahrefs 

Ahrefs is one of the more popular on page SEO tools that offers a wide range of features. It is mainly used to analyze existing web pages and audit your website. 

These include keyword research, backlink analysis, and site audits. Its comprehensive data and intuitive interface make it a go-to choice for many SEO professionals.

Winning Features:

• Site Explorer: Analyze any website’s backlink profile, organic search traffic, top-performing pages, and more.
• Keyword Explorer: Conduct keyword research, including search volume, difficulty, and SERP analysis.
• Site Audit: Identify and fix on-page SEO issues, technical SEO issues, and crawl errors on your website.
• Content Explorer: Discover top-performing content in your niche, including backlinks, social shares, and organic traffic.
• Rank Tracker: Monitor your website’s search engine rankings for specific keywords and track changes over time.

Pricing:

Here’s a breakdown of the Ahrefs subscription plans.

Best For: 

Large businesses or professional SEO teams that require detailed analytics.

5. Screaming Frog 

Screaming Frog is a powerful website crawling tool that helps you identify on-page SEO issues such as broken links, duplicate content, and missing meta tags. Its intuitive interface and customizable reports make gaining data insights on existing web pages and content a favorite.

Winning Features: 

• Website Crawling: Conduct comprehensive website crawls to identify technical SEO issues, broken links, and other optimization opportunities.
• XML Sitemap Generation: Generate XML sitemaps for your website to help search engines discover and index your content more efficiently.
• Page Analysis: Analyze individual web pages for on-page SEO factors, including meta tags, headers, and other HTML elements.
• Internal Link Analysis: Evaluate internal linking structure to optimize website navigation and improve search engine crawlability.
• Integration with Other Tools: Integrate Screaming Frog with other SEO tools like Google Analytics and Google Search Console for deeper insights and analysis.

Pricing: 

Screaming Frog offers both free and paid software. The paid version starts at $259 per year.

Best For: 

SEO teams and webmasters are looking to conduct thorough site audits and identify on-page issues on an affordable budget.

6. Semrush 

Semrush is another one of the popular on page SEO tools that offers a wide range of features, including keyword research, site audits, and competitor analysis. It’s also user-friendly and offers many reporting and analysis features, but its new writing assistant sets the platform apart.

Winning Features:

• Keyword Research: Insights into keyword difficulty, search volume, and related keywords.
• Competitive Analysis: Competitive analysis to compare the website’s performance against competitors.
• Backlink Analysis: Analyze backlink profiles, identify toxic backlinks, and monitor new and lost backlinks.
• Content Marketing Toolkit: Includes content audit, topic research, and SEO writing assistance.

Pricing: 

Semrush offers several pricing plans. Here’s a breakdown:

Best For: 

Digital marketers and SEO professionals are looking for a high-end full-stack solution to their on-page optimization needs.

7. Seolyzer 

Seolyzer is one of the cloud-based on page SEO tools that analyze on-page factors like meta tags, heading tags, and image optimization. Its simple interface and actionable recommendations make it a valuable asset for website owners.

Winning Features: 

• SEO Crawler: Check your metadata, crawlability, response time, sitemap, and other technical SEO elements.
• SEO Log Analysis: Analyze your page speed, mobile optimization score, and HTTP codes.
• SEO Cross Analysis: This tool allows you to gain insights into the technical SEO elements of all pages in a campaign or compare them to competitor pages.
• API: Build an SEO data directory and storage for all pages crawled on your websites and other web pages for future use.

Pricing: 

Seolyzer offers a free plan with limited features. Here’s a breakdown of all paid plans:

Best For: 

Small businesses and website owners are looking for an affordable, easy-to-use, on-page SEO tool specifically for technical aspects like crawlability, sitemaps, response time, and more.

8. Seobility 

Seobility is an all-in-one SEO tool that offers a range of features, including site audits, keyword tracking, and backlink analysis. Its user-friendly interface and comprehensive reports make it a popular choice among marketers.

Winning Features: 

• Crawl and Audit: Conduct simple on-page SEO analysis, identifying optimization opportunities and overall performance.
• Google Rank Tracker: Monitor website health, track technical issues, and keep an eye on ranking/ performance on specific SERPs.
• Keyword Checker: Find keyword rankings, monitor changes over time, and gain insights into keyword performance.
• Backlink Checker: Analyze backlink profiles, identify toxic links, and monitor link-building efforts to improve website authority.

Pricing: 

Seobility offers a 14-day free trial and a Free Basic plan. Paid plans are as follows:

Best For: 

Small businesses and startups looking for technical SEO and backlink analysis on a budget.

9. Bing Webmaster Tools 

Bing Webmaster Tools provides insights into how Bing views your website, including data on search performance, index coverage, and site errors. It works similarly to Google Analytics but is tailor-made for Bing and is perfect for businesses that optimize for this search engine.

Winning Features: 

• Site Indexing: Helps users submit and manage website sitemaps.
• Keyword Research: Access keyword research tools to discover new opportunities, analyze search volume, and identify relevant ones.
• Traffic Analysis: Provides insights into website traffic, including clicks, impressions, and click-through rates.
• Search Performance Reports: Generates search performance reports highlighting key metrics, trends, and opportunities for improvement.
• Backlinking Profile: This showcases the number of backlinks to your domain, webpages, and other pages, which can be used for competitor analysis and finding opportunities.

Pricing: 

Free to use.

Best For: 

Website owners and SEO professionals looking to optimize their site’s performance on Bing.

10. Moz 

Moz is a long-reigning tool in the SEO market. It offers several content marketing, SEO, and digital PR tools and can also be considered a complete solution for marketing software. With all that, it lacks in being a dedicated on-page SEO tool but covers some key features.

Winning Features: 

• Keyword Research provides insights into keyword difficulty, search volume, and related keywords, helping users identify valuable keyword opportunities.
• Site Audits: Conduct comprehensive site audits to identify technical SEO issues improve website health.
• Rank Tracking: Monitors changes over time and provides insights into keyword performance.
• Backlink Analysis: Analyze backlink profiles, identify toxic backlinks, and monitor new and lost backlinks.

Pricing: 

Moz offers a free trial. To start with the paid version, you get 2 options:

Best For: 

A popular alternative to the top 5 tools in this list on a slightly more friendly budget, it is mainly for small to medium-sized businesses.

11. Seoquake 

Seoquake is a browser extension that provides valuable insights into a webpage’s SEO performance, including data on keyword density, meta tags, and internal links. Its lightweight and easy-to-use interface makes it a great addition, specifically for WordPress users.

Winning Features: 

• SERP Analysis: Analyze search engine results pages (SERPs), including organic and paid listings.
• On-Page SEO Audit: Conduct on-page SEO audits to identify technical issues, optimize content, and improve website visibility in search engine results.
• Backlink Analysis: Analyze backlink profiles, monitor link quality, and identify link-building opportunities.
• Browser Extension: This convenient extension provides on-the-go access to key SEO metrics, allowing users to analyze websites and SERPs directly from their browsers.

Pricing: 

SEOquake is one of the best and free on page SEO tools to use.

Best For: 

WordPress users looking to get started with SEO can use a free tool with basic SEO features.

12. Google Trends 

Google Trends allows you to explore trending topics and search queries, helping you identify relevant keywords for your content. It’s the simplest and easiest way to find out what’s trending on Google across industries and businesses. 

Winning Features:

• Trend Analysis: Explore trending topics, discover popular search queries, and identify seasonal trends, helping inform content strategy and keyword selection.
• Keyword Research: Conduct unconventional keyword research, analyze search volume trends, and compare keyword popularity over time.
• Geographic Insights: Geographic insights into search trends allow users to identify regional differences in search behavior and tailor content accordingly.
• Related Queries: Explore related search queries and topics, uncovering additional keyword opportunities and content ideas for your SEO strategy.

Pricing: 

Google Trends is another one of the free on page SEO tools to use.

Best For: 

Content creators, strategists, and digital marketers looking to stay ahead of the curve with trending topics and keywords.

13. PageSpeed Insights 

PageSpeed Insights analyzes your web pages’ performance and provides recommendations for improving load times and user experience. Its actionable insights make it an essential tool for optimizing on-page performance.

Winning Features:

• Page Speed Analysis: Evaluate website performance and recommend improving page speed, including optimizing images, leveraging browser caching, and reducing server response time.
• Mobile Optimization: Assess mobile optimization and receive suggestions to improve mobile page speed and usability.
• Core Web Vitals: Measure Core Web Vitals metrics, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Pricing: 

Page Speed Insights is also one of the free on page SEO tools.

Best For: 

Website owners and developers looking to improve their site’s performance and user experience.

14. WooRank 

WooRank offers a range of on page SEO tools, including site audits, keyword tracking, and competitor analysis. It’s different from most other tools in that it provides feedback on each SEO factor with a score and suggestions to improve instead of plain data.

Winning Features:

• Website Audits: Conduct comprehensive website audits, identifying technical SEO issues, usability problems, and optimization opportunities to improve overall website performance.
• Keyword Research: Access keyword research tools to discover new keyword opportunities, analyze search volume trends, and identify valuable keywords.
• Competitive Analysis: Analyze competitor websites, compare performance metrics, and uncover insights into competitor strategies.
• Backlink Analysis: Analyze backlink profiles, monitor link quality, and identify potential link-building opportunities.
• Actionable Recommendations: Provides actionable recommendations and prioritized tasks to address identified issues and improve website visibility in search engine results.

Pricing: 

WooRank offers several pricing plans and a 3-day Free trial period.

Best For: 

Medium to large-scale businesses and SEO teams that value actionable suggestions and improvements for their SEO.

15. AnswerThePublic 

AnswerThePublic is a social listening and audience research tool that helps you discover questions and queries related to your target keywords. It allows you to create content that addresses keyword intent making it one of the top choices for on page SEO tools.

Winning Features:

• Keyword Research is a unique approach to keyword research that provides insights into user questions, search queries, and related topics.
• Content Ideas: Explore content ideas and topics based on common questions and search queries, uncovering opportunities to create informative and engaging content that addresses user needs.
• Visualizations: This function generates visualizations, including word clouds and content maps, to illustrate search query relationships and trends and help users identify content themes.
• Competitor Analysis: Analyze competitor content, identify popular topics and questions, and uncover content gaps.
• Content Planning: Plan and organize content by providing insights into user intent, search behavior, and preferences. This ensures that content resonates with target audiences and drives engagement.

Pricing: 

AnswerThePublic offers a 7-day free trial, 3 searches for Free, and the following paid plans:

Best For: 

Content creators and digital marketers looking to optimize their content for user intent.

16. AlsoAsked

AlsoAsked is another one of the on page SEO tools that also helps in keyword research. It provides insights into related questions and queries based on your target keyword, helping you identify additional topics to cover in your content.

Winning Features:

• SERP Analysis: Allows users to analyze search engine results pages (SERPs) and explore related questions and topics, providing insights into user intent, search behavior, and content opportunities.
• Content Ideas: Discover content ideas and topics based on related questions and queries, uncovering opportunities to create informative and engaging content.
• Competitor Analysis: Analyze competitor content, identify popular questions and topics, and uncover content gaps.
• Content Planning: Plan and organize content by providing insights into user questions, search behavior, and preferences.

Pricing:

AlsoAsked offers 3 free searches, and a free trial. For paid plans you get 3 options:

Best For: 

An affordable alternative to AnswerThePublic for content creators and digital marketers looking to expand their content strategy and address user queries effectively.

Key Takeaway 

Using the right on page SEO tools can significantly impact your website’s visibility and performance in search engine results. 

The right tool will help you research keywords, optimize content, and analyze site performance.

While using a single tool is unnecessary, and you can combine many for optimal results, budget constraints can make it difficult for teams to choose an advanced option.

SEOBoost is the only dedicated content optimization platform that works with every tool on the market and is just as good for on-page SEO.

Get started on SEOBoost and optimize your first content campaign from ideation to creation and optimization, all in one platform!

FAQs

1. What is the difference between on page and off page SEO?

On-page SEO refers to the direct optimization of a website to improve its search engine rankings. This includes optimizing content, meta tags, URL structure, and internal linking. Off-page SEO involves activities outside the website to enhance visibility, such as building backlinks, social media engagement, and online reputation management.

2. Which are the best on-page SEO practices?

The best on page SEO practices include optimizing content with relevant keywords, ensuring user-friendly URLs, optimizing images with descriptive alt text, and implementing internal linking.

3. What are the best on page SEO tools to use in 2024?

Some of the best on-page SEO tools for 2024 include SEOBoost, AIOSEO, Moz and SEMrush.

Alina Zahid Content Writer

Alina is an SEO professional with specialized knowledge of content marketing. When she’s not busy researching and creating awesome content for SEOBoost, she can be found practicing piano, writing fiction and traveling.

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