10 SEO Analysis Tools To Use (Free and Paid)

Looking for the best SEO analysis tools to increase your search traffic in 2024?

Effective Search Engine Optimization has become an indispensable asset for businesses and content creators. But with search engines continually refining their algorithms, staying ahead of the curve demands a strategic approach and the right tools.

This is why I’ve created this guide of the top 10 SEO analysis tools, both free and paid.

Let’s start by understanding what an SEO analysis is.

What is an SEO Analysis?

An SEO analysis systematically evaluates various on-page and off-page factors influencing your website’s search engine visibility and rankings.

This process encompasses scrutinizing elements such as website architecture, content quality, keyword relevance, backlink profiles, technical aspects, and user experience.

These are all critical components that search engines consider when determining your site’s authority and credibility.

By conducting an SEO analysis, you gain invaluable insights into your website’s SEO score, SEO rankings, and opportunities for improvement.

You can use this SEO data to make data-driven decisions, implement targeted optimizations, and beat your competitors for increased organic traffic.

10 SEO Analysis Tools To Use In 2024 (Free + Paid)

1. SEOBoost

SEOBoost is one of the most comprehensive SEO analysis tools that uses AI to help you create, optimize, and manage better ranking content.

With its user-friendly interface and AI-integrated feature set, SEOBoost streamlines the process of conducting thorough SEO content audits, making it an invaluable asset for businesses.

Winning Features

Here are SEOBoost’s winning features, which make it one of the top SEO analysis tools for SEO experts.

• Topic Reports:

Easily uncover valuable keywords and content ideas with the Topic Reports feature. Enter your focus keyword and instantly receive a detailed report analyzing the top search engine results pages (SERPs) associated with your keyword.

This report breaks down each competitor across 24 specific content and SEO metrics.

• Content Briefs:

Utilize AI-powered SERPs to generate briefs that directly compare your content with competitors. This helps pinpoint gaps and opportunities for improvement.

You can also incorporate new headings and sections to ensure your content remains comprehensive and aligned with current trends in your niche.

• Content Optimization:

The content optimization feature enhances your content’s ranking potential by evaluating keyword density, readability, and relevance.

Write, edit, and optimize your content seamlessly within a user-friendly interface that provides real-time suggestions for improvement.

• Content Management:

Centralize and manage all your campaigns effortlessly with SEOBoost’s robust content management system. Store, organize, and archive your content in one convenient location for easy access and monitoring.

• Content Audit:

Evaluate the effectiveness of your current content and campaigns with the content SEO audit feature. This AI-powered analysis generates a comprehensive score based on key ranking metrics spanning 25 critical criteria.

You also get real-time recommendations to improve your on-page SEO score and overall content quality.

Pricing

SEOBoost offers a 10-day free trial. Once your free trial is over, you can choose from 3 plans.

Best For?

SEOBoost is an excellent choice for small to medium-sized businesses, digital agencies, and SEO professionals seeking a comprehensive tool to streamline their SEO analysis and content optimization.

2. Moz

Moz, a pioneering name in the SEO industry, offers powerful SEO analysis tools designed to help businesses of all sizes uncover valuable insights and optimize their online presence.

With its data-driven approach and user-friendly interface, Moz empowers users to make informed decisions and stay ahead of the competition.

Winning Features

• Site Crawl: Moz’s site crawl feature thoroughly analyzes your website, identifying technical issues, broken links, and areas for improvement. This ensures a seamless user experience and optimal search engine visibility.
• Keyword Explorer: Discover high-potential keywords, analyze their difficulty scores, and uncover valuable insights into search intent and competition, enabling you to craft targeted content strategies.
• Link Explorer: This tool will help you comprehensively understand your backlink profile, including the quality and authority of your inbound links. It will also empower you to identify link-building opportunities and monitor your competitors’ efforts.
• On-Page Grader: Optimize your on-page content with Moz’s intelligent grading system. It evaluates factors such as keyword usage, content quality, and user experience and provides actionable recommendations for improvement.

Pricing

Moz offers a free trial. To start with the paid version, you get 2 options:

Best For?

Moz is an excellent choice for businesses of all sizes, digital agencies, and SEO professionals seeking a comprehensive and data-driven SEO analysis and optimization approach.

3. AIOSEO

AIOSEO (All in One SEO) is a powerful WordPress plugin that simplifies the process of optimizing your website for search engines. 

With its user-friendly interface and robust feature set, AIOSEO empowers website owners and content creators to take control of their SEO efforts, ensuring their content is visible and ranks well in search engine results.

Winning Features

• SEO Report: AIOSEO generates a complete SEO audit of your website when you first set it up. This gives you a complete roadmap to improving what’s missing from your site.

• Schema Markup Integration: Enhance your website’s visibility and click-through rates by automatically generating rich snippets with AIOSEO’s seamless schema markup integration.
• XML Sitemap and Robots.txt Management: Streamline the process of managing your sitemaps and robots.txt files, ensuring search engines can efficiently crawl and index your website’s content.
• Local SEO: AIOSEO also helps you manage your Google Business Profile, making local SEO easy.

Pricing

AIOSEO offers a 10-day free trial. You can choose from the following 4 plans with different number of users and features:

Best For?

AIOSEO is an excellent choice for WordPress website owners, bloggers, and content creators who want to streamline their on-page SEO efforts and ensure their content is optimized for search engines without needing advanced technical knowledge.

4. Ahrefs

Ahrefs is a comprehensive SEO analysis tool that provides users with a wealth of data and insights to optimize their SEO strategy.

With its powerful suite of features, Ahrefs helps you conduct in-depth keyword research, analyze related keywords and backlink profiles, monitor competitor strategies, and make data-driven decisions to improve your search engine rankings.

Winning Features

• Keyword Explorer: Discover high-potential keywords, analyze their search volume and difficulty scores, and uncover valuable insights into search intent and competition, enabling you to craft targeted content strategies.
• Site Explorer: This tool will help you gain a comprehensive understanding of your website’s backlink profile, including the quality and authority of your inbound links. It will also empower you to identify link-building opportunities and monitor your competitors’ efforts.
• Content Explorer: Uncover the most popular and engaging content in your industry, enabling you to identify content gaps, repurpose successful formats, and create content that resonates with your target audience.
• Rank Tracker: Monitor your website’s ranking performance for targeted keywords across multiple search engines and locations, empowering you to measure the effectiveness of your SEO efforts and adjust your strategies accordingly.

Pricing

Ahrefs doesn’t offer a free trial.

Best For?

Ahrefs is an excellent choice for businesses of all sizes, digital agencies, and SEO professionals seeking a comprehensive and data-driven approach to SEO analysis. Its focus is on keyword research, backlink analysis, and competitor monitoring.

5. Semrush

Semrush is a powerful SEO analysis tool that provides users with a comprehensive suite of features to optimize their online presence and stay ahead of the competition.

With its data-driven approach and user-friendly interface, Semrush empowers businesses and SEO professionals to conduct in-depth keyword research, analyze backlink profiles, monitor competitor strategies, and make informed decisions to improve their search engine rankings.

Winning Features

• Keyword Magic Tool: This tool allows you to discover high-potential keywords, analyze their search volume and difficulty scores, and uncover valuable insights into search intent and competition, enabling you to craft targeted content strategies.
• Site Audit: Identify and address technical issues, broken links, and areas for improvement on your website, ensuring a seamless user experience and optimal search engine visibility.
• Backlink Analytics: This tool will help you comprehensively understand your backlink profile, including the quality and authority of your inbound links. It will also empower you to identify link-building opportunities and monitor your competitors’ efforts.
• Position Tracking: Monitor your website’s ranking performance for targeted keywords across multiple search engines and locations. This empowers you to measure the effectiveness of your SEO efforts and adjust your strategies accordingly.

Pricing

You can use several tools for free in Semrush. However, for the complete experience, we’d recommend signing up for a paid plan.

Best For?

Semrush is an excellent choice for businesses of all sizes, digital agencies, and SEO professionals seeking a comprehensive and data-driven approach to SEO analysis. Its focus is on keyword research, backlink analysis, and competitor monitoring.

6. Google Analytics

Google Analytics is one of Google’s free SEO tools.

It is designed to help businesses and website owners understand their audience, track website performance, and make data-driven decisions.

Google Analytics helps users analyze their website traffic, user behavior, and conversion rates, providing valuable insights for optimizing their online presence and improving their search engine visibility.

Winning Features

• Traffic Sources: Gain a comprehensive understanding of where your website traffic is coming from, including organic search, paid advertising, social media, and referrals. This will enable you to identify and prioritize your most valuable traffic sources.
• User Behavior Analysis: Analyze how users interact with your website, including pages visited, time spent on the site, and conversion paths, providing valuable insights for optimizing user experience and improving conversion rates.
• Audience Demographics: Understand your audience’s demographic information, such as age, gender, and location, enabling you to create targeted content and marketing strategies that resonate with your target audience.
• Customizable Dashboards and Reports: Create customized dashboards and reports tailored to your specific needs, enabling you to track and analyze the metrics that matter most to your business.

Pricing

Google Analytics is a free tool, making it accessible to businesses of all sizes and individuals alike.

Best For?

Google Analytics is an excellent choice for businesses of all sizes, website owners, and digital marketers seeking a comprehensive and user-friendly tool to analyze their website traffic, user behavior, and audience demographics.

7. Google Search Console

Google Search Console is one of the most widely used SEO analysis tools.

It is a free web service provided by Google, designed to help website owners monitor and maintain their site’s presence in Google Search results.

It helps you analyze your website’s search performance, identify and fix technical issues, submit sitemaps, and receive notifications about critical website errors or manual actions Google takes.

Winning Features

• Search Analytics: Gain insights into how your website performs in Google Search, including data on impressions, clicks, click-through rates, and average position for specific queries, enabling you to identify and optimize high-performing content.
• Index Coverage Report: Identify and resolve issues that may prevent Google from properly indexing your website’s content, ensuring your pages are visible and accessible to search engine users.
• Sitemaps Submission: Submit your website’s sitemaps directly to Google, ensuring that search engines can efficiently discover and index your content, improving your overall search engine visibility.
• Manual Actions Report: Receive notifications and detailed information about manual actions taken by Google against your website, enabling you to address any issues and regain compliance with Google’s guidelines.

Pricing

Google Search Console is a free tool that is accessible to businesses of all sizes and individuals.

Best For?

Google Search Console is an excellent choice for website owners, digital marketers, and SEO professionals seeking a comprehensive and user-friendly tool to monitor and maintain their website’s presence in Google Search results.

8. Ubersuggest

Ubersuggest is one of the most user-friendly SEO analysis tools that provides users with valuable insights and data to optimize their online presence.

It helps conduct keyword research, analyze the website’s performance, and monitor competitors’ strategies.

Winning Features

• Keyword Ideas: Discover high-potential keywords relevant to your business, complete with search volume data and competition analysis, ensuring you target the most lucrative terms in your content and marketing strategies.
• Site Audit: Identify and address technical issues, broken links, and areas for improvement on your website, ensuring a seamless user experience and optimal search engine visibility.
• Traffic Analysis: Gain insights into your website’s traffic sources, top-performing pages, and user behavior, providing valuable data for optimizing your content and improving user engagement.
• Competitor Analysis: Evaluate your competitors’ websites, analyzing their keyword strategies, backlink profiles, and other SEO factors, enabling you to identify opportunities for outperforming them in search engine rankings.

Pricing

Ubersuggest offers a free plan with limited features and paid plans with additional capabilities. You can also choose to pay monthly or purchase a lifetime subscription.

Best For?

Ubersuggest is an excellent choice for small businesses, bloggers, content creators, and individuals seeking a user-friendly and comprehensive SEO analysis tool focusing on keyword research, website performance analysis, and competitor monitoring.

9. Bing Webmaster Tools

It is a free web service provided by Microsoft that is designed to help website owners monitor and maintain their presence in Bing Search results.

Bing Webmaster Tools analyzes a website’s search performance, identifies and fixes technical issues, submits sitemaps, and receives notifications about critical website errors or manual actions Bing takes.

Winning Features

• Search Performance Insights: Gain insights into how your website performs in Bing Search, including data on impressions, clicks, and average position for specific queries, enabling you to identify and optimize high-performing content.
• Crawl Control: Manage how Bing crawls and indexes your website’s content, ensuring that search engines can efficiently discover and access your pages, improving overall search engine visibility.
• Sitemaps Submission: Submit your website’s sitemaps directly to Bing. This ensures that search engines can efficiently discover and index your content, improving your overall search engine visibility.
• Backlink Data: Analyze your website’s backlink profile, including the quality and authority of your inbound links. This will enable you to identify link-building opportunities and monitor your competitors’ efforts.

Pricing

Bing Webmaster Tools is free, making it accessible to businesses of all sizes and individuals alike.

Best For?

Bing Webmaster Tools is an excellent choice for website owners, digital marketers, and SEO professionals seeking a user-friendly tool to monitor and maintain their website’s presence in Bing Search results, identify and fix technical issues, and optimize their search performance on the Bing platform.

10. Google Page Speed Insights

Google Page Speed Insights is one of the free SEO analysis tools provided by Google that analyzes a web page’s performance, providing valuable insights and recommendations for optimizing its speed and user experience. 

Winning Features

• Performance Analysis: Analyze the loading speed and performance of your web pages, providing detailed metrics and scores for both mobile and desktop devices, enabling you to identify areas for improvement.
• Optimization Recommendations: Receive actionable recommendations for optimizing your web pages, including suggestions for minimizing render-blocking resources, optimizing images and scripts, and leveraging browser caching.
• Field Data: Access real-world performance data from actual users, providing insights into how your web pages perform in different geographic regions and network conditions, enabling you to prioritize optimizations based on real-world scenarios.
• Lighthouse Integration: Leverage the power of Google’s Lighthouse tool, which is integrated into Page Speed Insights and provides additional insights and recommendations for improving website performance, accessibility, and search engine optimization.

Pricing

Google Page Speed Insights is a free tool accessible to businesses of all sizes, website owners, and developers.

Best For?

Google Page Speed Insights is an excellent choice for website owners, developers, and digital marketers seeking a user-friendly and comprehensive tool to analyze and optimize the performance of their web pages. It ensures a seamless and fast user experience across various devices and network conditions.

FAQs about SEO Analysis Tools

1. What are SEO analysis tools?

SEO analysis tools are software applications or platforms designed to help website owners, digital marketers, and SEO professionals analyze and optimize their website’s search engine performance. These tools typically provide a range of features, including keyword research, rank tracking, backlink analysis, on-page optimization, and competitor analysis.

2. Which SEO analysis tools are the best?

It depends on your needs and budget. However, we strongly recommend using SEOBoost and AIOSEO.

3. How do you analyze SEO?

Analyzing SEO involves comprehensively evaluating various on-page and off-page factors influencing your website’s search engine visibility and rankings. Here are some key steps in analyzing SEO:

1. Conduct a technical SEO audit
2. Evaluate on-page optimization and remove duplicate content
3. Analyze the backlink profile and internal links as part of your content marketing strategy
4. Conduct long-tail keyword research using a keyword research tool
5. Perform outreach and competitor analysis
6. Monitor rankings and traffic in real-time

Alina Zahid Content Writer

Alina is an SEO professional with specialized knowledge of content marketing. When she’s not busy researching and creating awesome content for SEOBoost, she can be found practicing piano, writing fiction and traveling.

See Full Bio

Content Marketing SEO Content Strategy