SEO audits define your strategy and guide you in identifying and resolving issues that hold back your website’s performance. And to do that, you need SEO audit tools.
However, with a wide range of tools coming out every year, choosing the right one can be overwhelming, especially when you’re trying to balance budget, functionality, and features.
In this article, I’ll list some of the best SEO audit tools to help improve your website’s ranking and balance everything you need for your business.
So, let’s start by understanding what an SEO audit is.
What is an SEO Audit?
An SEO audit analyzes a website’s performance in search engines to determine where it needs improvements for its web pages.
It involves evaluating the site structure, on-page SEO, off-page SEO, technical SEO, and content quality to identify strengths, weaknesses, and opportunities for improvement.
Regular SEO audits ensure your site remains optimized for search engines and provides a great user experience. Regular website analysis also works on maintaining higher keyword rankings, good page speed, and load speed. It also ensures that you use the right meta tags, have no broken links, and have proper internal linking.
All of this essentially increases your conversions and makes you rank higher in the algorithm.
9 Best SEO Audit Tools (Free + Paid)
A complete SEO audit covers many factors and dimensions, and it could be difficult to find a single tool that covers all aspects of search engine optimization.
I have compiled this list of SEO audit tools based on their key features, budget, and user reviews.
So here are the top 9 SEO audit tools for you to use:
1. SEOBoost
SEOBoost is a dedicated content optimization and management platform designed to help you analyze and optimize your website effectively within its ecosystem.
It is one of the best SEO audit tools with many features, making it suitable for beginners and advanced users.
Key Features:
- Content Audit: Offers detailed insights into your content’s performance, including on-page elements like keyword density, length, readability, and more
- Keyword Research and Analysis: Topic Reports feature identifies high-performing, secondary, and LSI keywords across topics and competitors
- Content Optimization: Helps you optimize your content for better rankings on search engines and social media.
- Content Management: Analyzes your backlink profile and identifies opportunities for improvement
- Content Briefs: Provides insights into your competitors’ SEO strategies
SEOBoost stands out as a powerful AI content optimization tool. It has a suite of features, a user-friendly interface, and is affordable. It covers all aspects of SEO and provides actionable insights, making it a superior choice for those serious about improving their website’s ranking.
Pricing:
SEOBoost offers a 14-day free trial. Once your free trial is over, you can choose from 3 plans.
| Plan | Essential | Team | Agency |
| Pricing | $30/month | $60/month | $100/month |
Best For?
SEOBoost is ideal for businesses of all sizes, digital marketers, and SEO professionals looking for an all-in-one site audit tool to enhance their website’s SEO performance.
2. AIOSEO – SEO Analyzer
AIOSEO is one of the most popular SEO audit tools for WordPress. It offers a robust SEO analyzer to help you optimize your site. It’s designed for ease of use and provides various SEO checker features to enhance your SEO strategies.
Key Features:
- SEO Audit Checklist: Provides a detailed checklist to ensure your site meets SEO best practices
- On-Page SEO Analysis: Analyzes individual pages for SEO issues and offers suggestions for improvement
- Link Assistant: Discovers opportunities for link-building
- All-round SEO Tools: From headline analyzers to sitemap and robots.txt generators, a range of AI tools
Pricing:
AIOSEO offers a 14-day free trial. You can choose from the following 4 plans with different number of users and features:
| Plan | Basic | Plus | Pro | Elite |
| Pricing | $124/year | $249/year | $499/year | 749/year |
Best For?
AIOSEO is best for WordPress users, business owners, bloggers, and small businesses looking for an easy-to-use SEO tool that integrates seamlessly with their websites.
3. MonsterInsights
MonsterInsights is primarily known for its Google Analytics integration for WordPress, but it also offers strong SEO audit capabilities and provides detailed insights into your website’s performance and user behavior.
It is a great website audit tool that helps you track performance metrics easily.
Features:
- Google Analytics Tracking: Monitors your site’s SEO on Google Analytics and setup without coding
- eCommerce Tracking: Setup with Woocommerce to track SEO for your store website
- Outbound Links Tracking: Evaluates new opportunities and existing problems with linking between individual pages and posts.
- Custom Reports: Offers real-time data on user behavior and traffic sources based on your chosen features.
Pricing:
The platform offers a free 14-day trial and the following plans:
| Plan | Plus | Pro | Agency |
| Pricing | $249/year | $499/year | $999/year |
Best For?
MonsterInsights is ideal for WordPress users who want more numbers and less editing type, a combination of advanced analytics and SEO auditing in one tool.
4. Google Search Console
Google Search Console is one of the free SEO audit tools offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It provides essential insights into your website’s performance.
Features:
- Performance Reports: Tracks your site’s search traffic and performance.
- Index Coverage: Identifies issues with pages being indexed by Google.
- Mobile Usability: Ensures your site is mobile-friendly.
- Search Enhancements: Provides insights into rich results and structured data.
Pricing:
Free to use.
Best For?
Google Search Console is the best free audit tool for all website owners who want to ensure their site is performing well in Google search results and identify any issues quickly.
5. SEOptimer
SEOptimer is a user-friendly SEO audit tool designed to help businesses improve their website’s search engine rankings. It provides actionable insights and recommendations for better SEO scores.
Features:
- SEO Audit Reports: Generates detailed reports on your site’s SEO health
- White Label Reports: Create own-brand reports with suggestions for improving SEO elements
- Embeddable Audits: Generate audits and scan information straight from your website and get suggestions to improve
Pricing:
14-day free trial available, with 3 paid options:
| Plan | DIY SEO | White Label | White Label and Embedding |
| Pricing | $19/month | $29/month | $59/momth |
Best For?
SEOptimizer is best for small businesses and digital marketers looking for an affordable and straightforward SEO audit tool.
6. Semrush
Semrush is one of the most popular SEO audit tools. Its powerful site audit feature helps you identify and fix issues that could be impacting your website’s performance.
Features:
- Keyword Research: Insights into keyword competition, search volume, and related keywords.
- Competitive Analysis: Competitive analysis to compare the website’s performance against competitors.
- Backlink Analysis: Analyze backlink profiles, identify toxic backlinks, and monitor new and lost backlinks.
- Content Marketing Toolkit: Includes content audit, topic research, and SEO writing assistance.
Pricing:
Several Free tools are available. Paid versions include:
| Plan | Pro | Guru | Business |
| Pricing | $129.95/month | $249.95/month | $499.95/month |
Best For?
Semrush is best for medium—to large businesses and SEO professionals with an expandable budget who want a comprehensive suite of SEO tools and in-depth site audits.
7. Ahrefs – SEO Site Audit
Ahrefs is another one of the leading SEO audit tools that offers a powerful site audit feature. It helps you uncover and fix SEO issues to improve your website’s performance.
Features:
- Site Explorer: Analyze any website’s backlink profile, organic search traffic, top-performing pages, and more.
- Keyword Explorer: Conduct keyword research, including search volume, difficulty, and SERP analysis.
- Site Audit: Identify and fix on-page SEO issues, technical SEO issues, and crawl errors on your website.
- Content Explorer: Discover top-performing content in your niche, including backlinks, social shares, and organic traffic.
- Rank Tracker: Monitor your website’s search engine rankings for specific keywords and track changes over time.
Pricing:
No free trials. You can access some tools with Ahrefs Webmaster Tools signup. Paid packages start from:
| Plan | Lite | Standard | Advanced | Enterprise |
| Pricing | $99/month | $199/month | $399/month | Custom Pricing |
Best For?
Ahrefs is best for businesses and SEO professionals who need a powerful tool for in-depth site audits and advanced SEO analysis.
8. SEOmator
SEOmator is an advanced SEO audit tool that provides a detailed analysis of your website. It helps you crawl, identify, and fix SEO issues to improve your site’s performance.
Features:
- Technical SEO Audit: Evaluate your site for technical SEO issues.
- On-Page SEO Analysis: Analyzes on-page elements for SEO optimization.
- Backlink Analysis: Examines your backlink profile and identifies opportunities.
- Competitor Analysis: Provides insights into your competitors’ SEO strategies.
Pricing:
Free audit and SEO tools with basic functionality. The paid version starts at $49.99/month.
Best For?
SEOmator is best for SEO professionals and agencies looking for a detailed and technical SEO audit tool and are currently learning the basics.
9. LinkGraph
LinkGraph is an advanced SEO tool that offers robust site audit features. It helps you identify and fix SEO issues to improve your website’s search engine rankings.
Features:
- Search Atlas: Provides detailed reports and direction of SEO.
- Blog Topics Generator: Discover topics from a keyword and shows it’s trends
- Content Planner and Research: Analyzes your content plan and assists with research
- Competitor Analysis: Offers insights into your competitors’ SEO strategies.
Pricing:
Here are the pricing options:
| Plan | Explorer | Voyager | Cosmic | Galactic |
| Pricing | $129/month | $250/month | $499/month | $999/month |
Best For?
LinkGraph is best for SEO professionals and businesses looking for an advanced SEO audit tool with comprehensive features.
Info Box: SEOBoost provides a more affordable and user-friendly alternative to LinkGraph. With its extensive range of features and actionable insights, SEOBoost is an excellent choice for businesses of all sizes aiming to improve their website’s SEO performance.
Key Takeaway
Choosing the right SEO audit tools are important for improving your website’s ranking and performance.
While many SEO audit tools are available, SEOBoost stands out due to its comprehensive features, user-friendly interface, and affordability.
So start with a 14-day free trial today!
FAQs
1. What is SEO audit used for?
An SEO audit evaluates a website’s performance in search engines. It helps identify technical issues, on-page SEO problems, content quality issues, and backlink opportunities, providing a roadmap for improving search engine rankings and user experience. You can use SEO audit tools to run these.
2. How do you audit SEO content?
To audit SEO content, follow these steps:
- Ensure content is high-quality, informative, and engaging.
- Verify that target keywords are used appropriately without keyword stuffing.
- Ensure content is well-structured with proper headings and subheadings.
- Optimize title tags, meta descriptions, and alt text for images.
- Use SEO audit tools to refresh old content with new information and improve readability.
3. Which are the best SEO audit tools?
The best SEO audit tools are SEOBoost and AIOSEO—SEO Analyzer. However, each one of the SEO audit tools offers unique features and benefits, so choose the one that best fits your needs and budget.
