6 Best SEO Tools for Agencies to Scale Client Results

If you run an agency, whether it’s solo or a full-blown operation with multiple team members, you know how important SEO tools for agencies are.

That’s because large-scale SEO growth and management can often become chaotic. Each client has different goals, timelines, expectations, and search challenges.

And while no tool can do everything, the right SEO tools for agencies can drastically simplify your workflows, help you deliver stronger results, and keep clients happy.

In this guide, I’m sharing the exact tools I’ve used (or tested) that make agency life easier, from keyword research and audits to reporting and collaboration. 

Let’s start with a definition.

What Are SEO Tools for Agencies?

SEO tools for agencies are platforms specifically suited to managing SEO at scale, across multiple websites, clients, and content workflows. 

They help you:

• Create SEO-optimized content faster.
• Audit and optimize content (new or existing).
• Report progress to clients clearly and quickly.
• Conduct keyword and topic research efficiently.
• Monitor SERP rankings, traffic, and performance.

In short, SEO tools for agencies are designed to do SEO at scale, with less stress.

Why SEO Tools for Agencies Are Essential

Running SEO for one website is hard enough. But once you add multiple clients, you need to juggle a lot of responsibilities and client expectations.

This often involves prioritizing tasks based on their impact, collaborating with teams to prevent missing deadlines, and tracking numerous keywords and URLs.

You need to ensure every piece of content is on-brand and optimized.

And without SEO tools, you’d be drowning in spreadsheets and Slack threads.

The right tech stack allows you to:

• Save time with automation.
• Build authority faster with optimized content.
• Deliver measurable results that build client trust.

5 Ways SEO Tools for Agencies Help With Client Work

Before I jump into the tools themselves, here’s a snapshot of what they help with:

Manage Multiple Client Projects Without the Chaos

Agencies juggle editorial calendars, campaigns, and SEO deliverables across multiple brands. 

SEO agency tools allow you to create dedicated workspaces, manage client-specific dashboards, and organize briefs so you never mix up projects. 

It’s the digital equivalent of a clean, color-coded filing cabinet, but faster.

Automate Repetitive and Time-Consuming SEO Tasks

From crawling websites for broken links to clustering thousands of keywords by search intent, these tools take over the grunt work. 

They don’t just save time, but also help reduce the risk of human error and free up your team to focus on strategy and execution.

Uncover Clear, Data-Backed Insights

Here’s the thing: clients don’t just want to know that rankings improved. They want to know why. 

This is where the use of SEO tools becomes relevant. They provide digestible, visual reports that highlight keyword performance, backlink quality, content gaps, and technical health, making it easier to connect the dots between actions and results.

Foster Real-Time Collaboration

Good SEO requires input from writers, editors, strategists, and tech leads. 

These tools offer features such as in-line commenting, real-time editing, task assignments, and version tracking, allowing your team to collaborate seamlessly, whether they are remote or in-house.

Simplify Client Reporting and Stakeholder Updates

Many SEO reporting tools for agencies now include white-label reports and live dashboards, making it easy to share campaign progress, key performance indicators (KPIs), and successes with clients. 

This allows you to use the data more efficiently, instead of spending hours trying to build something from scratch.

6 Best SEO Tools for Agencies to Scale Client Results

Now let’s dive into the 6 best SEO tools for agencies.

1. SEOBoost – The All-in-One SEO Solution for Agencies

🎯 Best for: Agencies managing multiple content-heavy clients who want to centralize strategy, creation, and optimization in one place.

When it comes to managing SEO across multiple clients and content teams, SEOBoost is one of the few tools I’ve found that balances deep SEO features with collaborative content workflows. 

For agencies that produce a lot of blogs, service pages, and thought leadership content, SEOBoost becomes the operational backbone.

I’ve used it to build content strategies, onboard writers with structured briefs, monitor SEO performance, and re-optimize underperforming articles — all in one dashboard. 

And when you’re juggling 5–10 clients? That kind of centralization saves you hours.

Let’s break down the specific features that make SEOBoost ideal for agencies:

Topic Reports

This is typically where I start every project within SEOBoost. The Topic Reports feature lets you plug in a focus keyword and get an entire content map in return.

It shows:

• Content statistics associated with the keyword
• Content themes and keyword clusters, making it easy to plan long-form and supporting blogs
• “People Also Ask” questions for the FAQ sections or featured snippet targeting
• Gaps in competitor content that you can capitalize on

For client work, this can be a game-changer. 

Instead of guessing what to write, your team gets a strategic foundation based on real search data. 

You can also export the report and use it during strategy calls to visually explain why a certain blog or keyword is worth prioritizing, which helps clients understand the logic behind your choices.

Content Briefs

Once I’ve run a Topic Report, the next step is to generate a Content Brief, a ready-made, SEO-friendly outline that writers can use as a blueprint.

It includes:

• Suggested H1, H2, and H3 headings
• Target keyword usage, including secondary terms
• Word count guidance based on top-performing pages
• Metadata recommendations

Here’s why this matters: Instead of handing writers a vague assignment like “write a blog about email automation,” they get a structured content brief that keeps SEO and brand messaging intact.

This can save you countless revision rounds and ensures each draft is built to rank.

Content Optimization

I treat this feature like my virtual SEO editor.

As writers or editors work inside SEOBoost’s editor, they get real-time suggestions on how to:

• Improve keyword placement while keeping keyword intent intact.
• Restructure content using subheadings, bullets, and semantic phrasing.
• Add multimedia and visual content.
• Improve readability and flow for a better user experience.
• Match content depth based on the top-ranking pages.

When you’re managing multiple freelancers or junior writers, this is essential. You can catch SEO issues before the piece is published, not after Google penalizes it.

SEO Content Audit

Once content is published, I routinely use SEOBoost’s Content Audit feature to track how it performs over time. 

This tool helps you identify content decay. All you have to do is put the URL of the existing content with the focus keyword, and it generates a complete audit report.

Using this data, you can identify why you’re losing traffic or ranking, which keywords need to be optimized, and how you can refresh content.

This is my favorite strategy for driving quick SEO wins.

Content Management

The content management feature lets you create content campaigns and projects. You can use these to assign and track what’s in the pipeline (briefing, writing, editing, publishing).

By assigning tasks to writers or SEOs, you can make large-scale agency content creation much simpler and easier to manage.

More importantly, you get to keep everything in one place, including your media assets.

Pricing: Starts at $30 per month, with agency plans available for teams.

2. AIOSEO – The Best WordPress SEO Plugin for Agencies

🎯 Best for: AIOSEO brings the technical SEO toolkit right into WordPress, where your writers, editors, and devs already live, making it great for SEO marketing.

If you manage client sites on WordPress (which, let’s be honest, most agencies do), then All in One SEO (AIOSEO) should be a staple in your tech stack.

From my own experience, what makes AIOSEO stand out is that it’s not just a plugin, but a full-blown SEO management suite built into WordPress. That means zero switching between dashboards, zero plugin conflicts, and zero time wasted on dev work.

It’s designed to help you execute quickly and show value to your clients.

Here are some of its standout features and why they matter for agencies:

Smart SEO Setup Wizard

Whenever you onboard a new client, you can set up their basic SEO, including titles, meta descriptions, schema, and sitemaps in under 15 minutes. 

The wizard walks you through it, even if your client’s site was an SEO disaster zone.

This also helps you get an overview of the state of their domain.

TruSEO Score and Readability Analysis

This is huge for quality assurance (QA). As your writers or editors prepare content in the WordPress dashboard, AIOSEO gives instant feedback on:

• Focus keyword use
• Heading structure
• Readability and clarity
• Title and meta length
• Internal links

Using this, even non-SEOs on your team can hit optimization targets before hitting “publish.”

Link Assistant (Internal Linking at Scale)

This might be one of the most underrated agency features.

 Link Assistant auto-detects linking opportunities across your entire site, suggesting internal links as you write or letting you bulk-insert them from a centralized view.

Schema Markup Made Easy

Schema markup (also known as structured data) is a form of code that you add to your website’s HTML to help search engines understand your content better.

It provides context about what your content means, not just what it says.

The good news is that you don’t need a developer to add structured data anymore. 

AIOSEO supports:

• Article schema
• FAQ, How-To, Product
• Local Business schema (perfect for local SEO clients)
• And more

And yes, you can add custom schema via a visual builder, no code required.

Local SEO Features

If you’re handling clients with physical locations, AIOSEO’s Local SEO module helps optimize for Google Maps visibility, NAP consistency, and local schema, all from the dashboard.

Pricing: AIOSEO offers a Pro plan (ideal for small teams) and an Elite plan, providing access to all advanced features, including Local SEO, Link Assistant, and priority support.

3. LowFruits – The Secret Weapon for Keyword Research Agencies Love

🎯 Best for: LowFruits is especially helpful for agencies targeting local, industry-specific, or niche queries.

When you’re handling SEO for clients in competitive spaces, sometimes the big tools like Semrush or Ahrefs can be overwhelming, or fail to identify niche keywords. 

That’s where LowFruits steps in.

Unlike traditional keyword tools that often flood you with high-volume, high-difficulty terms, LowFruits flips the game. It zeroes in on low-competition, high-opportunity keywords that your client can actually rank for — fast.

For newer client websites or niche industries, this is invaluable.

You pop in a keyword or topic idea, and LowFruits:

• Analyzes SERPs for weakness signals 
• Finds long-tail keyword variations that get searches and are easier to rank for
• Shows keyword difficulty based on actual SERP results, not just volume

This means your agency team can skip the guesswork and pitch keywords that actually move the needle.

Here’s what makes LowFruits agency-friendly:

SERP Competitor Analysis in a Click

You don’t have to open each keyword’s SERP manually. LowFruits scans it and highlights where your client can realistically compete.

Easy Filtering and Tagging

You can tag keywords by funnel stage, theme, or even assign them to different categories. 

It’s a smooth keyword management system, especially if you’re handling 5–10 clients at once.

Bulk Search Support

Upload dozens of keywords in bulk and let the tool scan and sort the weak SERPs. This eliminates the need to analyze each keyword manually.

Pricing: LowFruits uses a credit-based system, and you can pay as you go for what you need, and it’s far more affordable than enterprise-level tools.

4. Semrush – The Swiss Army Knife for SEO Agencies

🎯 Best for: For agencies juggling multiple clients, it helps back up every recommendation with hard data.

When you’re managing SEO for a range of clients, from SaaS to eCommerce and service-based businesses, you need one tool that can do it all. That’s where Semrush shines.

I’ve been using Semrush for years, and it’s still one of my favorite all-in-one platforms for competitive keyword research and strategic planning.

But it’s more than just a keyword research tool; Semrush is a complete SEO and content marketing suite that helps you: 

• Uncover top-performing keywords.
• Monitor backlinks and competitors.
• Audit technical SEO issues.
• Track rankings across dozens of projects.

You can use Semrush in your agency workflow in the following ways:

Client Onboarding and Competitive Research

When you take on a new client, one of your first steps can be using Semrush to identify the top competitors and their strategies.

You can also use it to spot keyword gaps and analyze backlink profiles.

I’d also recommend looking into the share of branded vs. non-branded traffic. This sets the foundation for your content strategy.

Keyword Research at Scale

Semrush’s Keyword Magic Tool is great and my personal favorite for:

• Finding keyword variations by intent (informational, commercial, etc.)
• Filtering by search volume, CPC, and keyword difficulty
• Clustering content by topic for better planning

SEO Health Checks

SEO health checks are super important, especially for agencies.

Use Semrush to track:

• Broken links
• Slow-loading pages
• Missing meta tags
• Toxic backlinks

This way, you avoid being reduced to just writing content, but also ensure that their site is technically strong.

Client Reporting

Semrush makes it easy to pull white-label reports if you’re on a Pro plan. Using this, you can send keyword performance summaries, backlink trends, or traffic analysis that clients can easily understand.

Pricing: Semrush starts at $139.95 per month for the Pro plan, but most agencies will benefit from the Guru or Business plans, which unlock additional features like historical data and the ability to manage more projects.

5. Ahrefs – The Backlink and Keyword Intelligence Powerhouse

🎯 Best for: Agencies who want to build a fortified backlink system along with great content insights.

If Semrush is your SEO Swiss Army knife, Ahrefs is the scalpel — precise, powerful, and especially brilliant for agencies that do link building and in-depth content audits.

I reach for Ahrefs any time I need a closer look at:

• Backlink health and opportunities
• Keyword difficulty and SERP movement
• High-quality content that’s actually ranking and why

For agencies offering off-page SEO, technical content gap analysis, or link outreach, Ahrefs is simply non-negotiable.

Here’s why I believe Ahrefs is one of the best SEO tools for agencies:

Best-in-Class Backlink Analysis

Ahrefs has one of the largest and fastest link databases out there. For each client, you can identify high-authority backlinks.

This report is complete with an analysis of toxic or low-quality links.

You can use this data to reverse-engineer competitors’ backlink strategies and earn new (and better) links for your clients’ sites.

You can also use this tool to monitor new and lost backlinks weekly.

Keyword Explorer With Traffic Potential Insights

Unlike most keyword research tools that just show keyword volume, Ahrefs gives you the “traffic potential” metric, showing how much organic traffic you can get beyond one keyword.

Using this, you can pivot your strategy based on real opportunity, not isolated terms.

Content Gap and Top Pages

Want to know what keywords your client isn’t ranking for, but their competitors are?

Ahrefs’ Content Gap Tool shows that in minutes. It’s gold when building briefs inside SEOBoost, especially when you want to differentiate your client’s content.

You can also use the Top Pages Report to spot blog posts or service pages that could be better optimized for traffic or conversions.

Pricing: Ahrefs starts at $129 per month, but, like with Semrush, the Standard or Advanced plans are better suited for agencies.

6. Notion – The Ultimate Collaboration Tool for SEO Agencies

🎯 Best for: Notion is great for agencies and managers who have different workflows and teams to manage.

Now, Notion isn’t technically a part of SEO tools for agencies, but for agency workflows, it’s a total game-changer. 

If you’re someone managing multiple SEO projects across different clients, Notion helps you keep everything and everyone aligned.

From content calendars to keyword libraries, SOPs, and client portals, you can utilize Notion to create custom dashboards that scale with our team and enhance communication.

Here’s why Notion makes it to the best SEO tools for agencies list:

Content Management Capabilities

I think one of the biggest reasons Notion made it to this list is that it combines project and content management capabilities in one place.

You can build entire content production pipelines in Notion, mapped to each stage:

• Briefing
• Drafting
• Review and Optimization
• Client Approval
• Publishing

Each task can also have a deadline, an owner, and a checklist. This visibility is invaluable when juggling 10+ clients, making it a great addition for agencies.

You can also use Notion for centralized SEO libraries to store keyword strategy docs per client. This library can also host internal linking guides, tone of voice guides, and monthly reporting templates.

Basically, anything repeatable becomes a Notion template. It cuts down onboarding time and prevents information silos.

Client Collaboration and Portals

You can create and share pages as well as complete documents in Notion for clients, especially those on retainer.

This helps them get access to shared assets, and they can easily:

• See upcoming content.
• Drop comments.
• Review optimization reports.
• Track deliverables in real-time.

This transparency builds trust and saves time during check-ins.

Pricing: It offers a free plan, which is great for small teams or solo SEOs. The Plus plan starts from $12/user/month.

FAQs

Final Thoughts

Managing SEO for multiple clients means juggling strategy, content, deadlines, performance, and collaboration — all at once. That’s where the right stack of SEO tools for agencies comes in.

If I had to recommend a lean but powerful toolkit?

• SEOBoost for SEO strategy, content creation, and optimization
• AIOSEO for technical and on-page fixes (especially if clients use WordPress)
• LowFruits for low-competition keyword opportunities
• Notion for workflows, collaboration, and client management
• And a combo of Ahrefs/Semrush for competitive insights

Together, these tools enable you to scale your agency, enhance client outcomes, and increase your recurring revenue without burning out.

Alina Zahid Content Writer

Alina is an SEO professional with specialized knowledge of content marketing. When she’s not busy researching and creating awesome content for SEOBoost, she can be found practicing piano, writing fiction and traveling.

See Full Bio

Content Marketing SEO Content Strategy