12 Best Local SEO Tools for Businesses: Complete Guide

If your business has a great local audience, you must invest in the best local SEO tools for maximum results.

As a local business, you would miss out on many potential sales and customers if you overlook the immense potential of local Search Engine Optimization.

That’s because consumers increasingly rely on the internet to discover local services and products, and implementing an effective local SEO strategy will help you gain a competitive edge within their geographic markets.

So, to help you do that, I’ve created this list of the best local SEO tools you can use to win over your local market.

Let’s start by quickly understanding what local SEO is.

What is Local SEO?

Local SEO is the practice of optimizing your online presence to rank higher in location-based searches, making it easier for nearby customers to find your business.

It often includes online reviews and reputation management of your brand across local directories and review sites. It also includes optimizing your social media and content marketing strategy to include more localized content.

Ultimately, local SEO aims to establish your online presence within your geographical boundaries.

This is what localized results look like in Google:

3 Benefits of Using Local SEO Tools

Now that we understand what local SEO is, here are 3 ways in which using local SEO tools and local keyword research can help:

1. Improves Local Online Visibility:

By leveraging the power of local SEO tools, you can enhance your visibility on search engines for location-specific queries.

This increased online presence translates into more potential customers discovering your business when searching for products or services in their vicinity.

2. Better Conversion Rates:

Local SEO tools help businesses provide a seamless and personalized experience for users searching their area.

By delivering accurate and relevant information, such as business hours, contact details, and directions, these tools can significantly improve conversion rates and drive more foot traffic to your physical location.

3. Brings Targeted Website Traffic:

Unlike broad, generalized SEO efforts, local SEO tools enable businesses to attract highly targeted website traffic from users actively seeking products or services in a specific geographic area.

This targeted approach saves resources and increases the likelihood of converting visitors into loyal customers.

12 Best Local SEO Tools To Use In 2024 (Free + Paid)

Let’s look at the winning features of the 12 best local SEO tools and keyword research tools you can use to enhance your local SEO efforts.

1. SEOBoost

SEOBoost is an SEO and content optimization tool designed to help you create better-ranking content easily and consistently.

Using it for local SEO helps you do better keyword research and optimize your content to rank better on search engine results.

Here are the winning features of SEOBoost:

Winning Features

• Local Keyword Research:
  The Topic Reports feature simplifies identifying the local keywords and content ideas you should use. Just enter the focus keyword you want to rank for, and it’ll generate a complete report of the top results pages (SERPs). This analysis dissects each local competitor across 24 specific content metrics, providing valuable insights for refining your local SEO strategy.

• Content Briefs:
  You can create content outlines for your local SEO topic with content briefs.
  Use these briefs to compare your content with local competitors, identifying gaps and areas for improvement. You can also add new headings and sections. Once created, easily share these briefs with team members, clients, or collaborators. This promotes real-time collaboration and streamlines workflows.

• Optimize Content for Local Search:
  The content optimization feature helps you optimize your content creation process. It evaluates keyword density, readability, and relevance in one place with real-time suggestions for improvement. Powered by AI, it analyzes top local SEO topics and identifies key keywords to boost your content’s effectiveness.

• Manage Your Content Workflow:
  The content management feature allows you to store, organize, and centralize all your campaigns. You can even store all your visual assets in a single, organized hub, including unlimited stock photos to enhance your content projects visually.

• Audit Your Content for Local SEO:
  The content SEO audit feature assesses your content and campaigns, providing an AI-powered score based on key ranking metrics. The algorithm analyzes your content against 25 ranking metrics. You can then use these recommendations to enhance on-page SEO and content quality for local keyword rankings.

Pricing

SEOBoost offers a 14-day free trial. Once your free trial is over, you can choose from 3 plans.

2. AIOSEO – Local SEO for WordPress

AIOSEO (All in One SEO) is a popular WordPress plugin that simplifies local SEO for businesses with a strong online presence.

AIOSEO’s Local SEO for WordPress feature integrates seamlessly with your WordPress website and ensures your content is optimized for search engines and local audiences.

Winning Features

• Local SEO Wizard: Step-by-step guidance to set up your local business information, including address, hours of operation, and contact details.
• Schema Markup Integration: Automatically generate structured data markup, enhancing your local business’s visibility in search results and voice search.
• Sitemap Generation: Create and submit XML sitemaps to search engines, ensuring all your website’s pages are easily crawlable and indexable.

Pricing

AIOSEO offers a 14-day free trial. You can choose from the following 4 plans with different number of users and features:

3. Semrush

Semrush is a powerful all-in-one digital marketing suite that offers a set of local SEO tools for businesses of all sizes.

Winning Features

• Listing Management: Easily create, update, and distribute accurate business information across over 60 popular directories and platforms.
• Review Management: Monitor and respond to customer reviews from various sources, leveraging positive feedback to boost your online reputation.
• Local Ranking Tracker: Track your search rankings for targeted keywords and locations, enabling data-driven optimization strategies.
• Competitor Analysis: Gain insights into your competitors’ local SEO strategies, identifying opportunities for improvement and staying ahead of the curve.

Pricing

Here are the options for using the paid version of Semrush:

4. BrightLocal

BrightLocal is a specialized local SEO tool designed to help businesses optimize their online presence and dominate local search results.

Winning Features

• Citation Tracker: Monitor and manage your business citations across the web, ensuring accurate and consistent information across directories.
• Review Management: Monitor and respond to customer reviews from various sources, leveraging positive feedback to boost your online reputation.
• Local Ranking Tracker: Track your search rankings for targeted keywords and locations, enabling data-driven optimization strategies.
• Local Search Audit: Identify and address issues hindering your local search visibility, such as incomplete citations or inconsistent NAP (Name, Address, Phone) information.

Pricing

You can either opt for a monthly billing cycle or an annual cycle. With the annual payment plan, you get 25% off. The pricing also changes depending on the business listings you manage. But if you manage just 1, here’s what the structure looks like:

5. Google My Business

Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google’s various platforms, including Search and Maps.

By claiming and optimizing your GMB listing, you can increase your visibility in local search results and provide potential customers with essential information about your business.

Winning Features

• Business Listing Management: Create and maintain accurate business information, including name, address, phone number, hours of operation, and website URL.
• Google Maps Integration: Display your business on Google Maps, making it easier for customers to find and navigate to your location.
• Customer Reviews: Encourage customers to leave reviews on your GMB listing, boosting your online reputation and credibility.
• Insights and Analytics: Access valuable insights and analytics about how customers interact with your GMB listing, including search queries, customer actions, and more.

Pricing

Google My Business is one of the most widely used free local SEO tools, making it an accessible and valuable resource.

6. Moz Local

Moz Local is a powerful local SEO tool designed to help businesses improve their online visibility and attract more local customers.

Offered by the renowned SEO software company Moz, this tool provides a comprehensive solution for managing and optimizing your local business listings across various directories and platforms.

Winning Features

• Listing Sync: Easily create and distribute accurate business information to over 20 popular directories, ensuring consistency across the web.
• Review Management: Monitor and respond to customer reviews from various sources, leveraging positive feedback to boost your online reputation.
• Local Ranking Tracker: Track your search rankings for targeted keywords and locations, enabling data-driven optimization strategies.
• Duplicate Listing Suppression: Identify and eliminate duplicate business listings, which can negatively impact your local search visibility.

Pricing

Moz offers a free trial. To start with the paid version, you get 2 options:

7. Yext

Yext is a leading local SEO and marketing platform that helps businesses manage and optimize their online presence across various directories, search engines, and voice assistants.

Winning Features

• Listings Management: Create and update business listings across over 100 directories, search engines, and voice assistants, ensuring consistency and visibility.
• Review Monitoring and Response: Monitor and respond to customer reviews from various sources, leveraging positive feedback to boost your online reputation.
• Analytics and Reporting: Access valuable insights and analytics about your online presence, including search performance, customer engagement, and more.
• Voice Search Optimization: Optimize your business listings for voice search assistants like Alexa and Siri to ensure visibility in this growing search channel.

Pricing

Yext offers custom pricing based on each business’s specific needs and requirements. Contact their sales team for a personalized quote.

8. Whitespark

Whitespark is a specialized local SEO tool designed to help businesses optimize their online presence and dominate local search results.

Winning Features

• Citation Finder: Identify and manage your business citations across the web, ensuring accurate and consistent information across directories.
• Review Monitoring: Monitor and respond to customer reviews from various sources, leveraging positive feedback to boost your online reputation.
• Local Ranking Tracker: Track your search rankings for targeted keywords and locations, enabling data-driven optimization strategies.
• Citation Cleanup: Identify and remove duplicate or inaccurate business listings, improving local search visibility.

Pricing

You can book a call with their support team to get a demo and more information on the pricing structure. 

9. GeoRanker

GeoRanker is a specialized local SEO tool designed to help businesses optimize their online presence and dominate local search results.

Winning Features

• Local Ranking Tracker: Track your search rankings for targeted keywords and locations, enabling data-driven optimization strategies.
• Heatmap Visualizations: Use heatmaps to visualize your local search rankings. They clearly and intuitively represent your performance across different geographic areas.
• Competitor Analysis: Gain insights into your competitors’ local SEO strategies, identifying opportunities for improvement and staying ahead of the curve.
• Citation Monitoring: Monitor and manage your business citations across the web, ensuring accurate and consistent information across directories.

Pricing

There are three pricing plans for GeoRanker:

10. Localo

Localo is a user-friendly local SEO tool designed to help businesses improve their online visibility and attract more local customers.

With its intuitive interface and powerful features, Localo simplifies managing and optimizing your local business listings across various directories and platforms.

Winning Features

• Business Listing Checker: Quickly check your business’s visibility and rankings on Google and other popular directories.
• Competitor Analysis: Gain insights into your competitors’ local SEO strategies, identifying opportunities for improvement and staying ahead of the curve.
• Review Monitoring: Monitor and respond to customer reviews from various sources, leveraging positive feedback to boost your online reputation.
• Citation Audit: Identify and rectify inconsistent or missing business citations, which can negatively impact your local search visibility.

Pricing

Localo has a free plan that anyone can use. But if you want more advanced options, you’ll have to sign up for a paid version.

11. Synup

Synup is a powerful local SEO tool designed to help businesses manage and optimize their online presence across various directories and platforms.

Winning Features

• Listing Sync: Easily create and distribute accurate business information to over 50 popular directories, ensuring consistency across the web.
• Review Management: Monitor and respond to customer reviews from various sources, leveraging positive feedback to boost your online reputation.
• Local Ranking Tracker: Track your search rankings for targeted keywords and locations, enabling data-driven optimization strategies.
• Citation Monitoring: Monitor and manage your business citations across the web, ensuring accurate and consistent information across directories.

Pricing

Synup offers a 14-day free trial. After that, the pricing depends on the number of locations. You can also choose to pay annually, which will save you an additional 15%. But the basic plans start from this:

12. Local Falcon

Local Falcon is a comprehensive local SEO platform designed to help businesses optimize their online presence and dominate local search results.

Winning Features

• Listing Management: Easily create, update, and distribute accurate business information to over 100 popular directories, ensuring consistency and visibility across the web.
• Review Monitoring and Response: Monitor and respond to customer reviews from various sources, leveraging positive feedback to boost your online reputation and address concerns promptly.
• Local Ranking Tracker: Track your local search rankings for targeted keywords and locations, enabling data-driven optimization strategies and identifying areas for improvement.
• Competitor Analysis: Gain valuable insights into your competitors’ local SEO strategies, identifying opportunities to outperform them and stay ahead of the curve.

Pricing

You can either pay monthly or annually, depending on your needs.

Key Takeaway

Using local SEO tools can enhance your online visibility, attract more local customers, and stay ahead of the competition. 

These local SEO tools provide a comprehensive suite of features to optimize your local SEO efforts, from managing business listings and monitoring reviews to tracking local search rankings and analyzing competitors.

Remember, local SEO is an ongoing process that requires constant monitoring and adaptation. 

By staying up-to-date with the latest trends and best practices and using the best local SEO tools like SEOBoost, you can position your business for long-term success.

FAQs

1. What are local SEO techniques?

Local SEO techniques are strategies and practices to optimize a business’s online presence for location-based searches.

2. Is local SEO free?

While some local SEO tools and strategies are free, such as creating a Google My Business listing or optimizing website content, others may require a paid subscription or service. Many local SEO tools offer free and paid plans, allowing businesses to choose the best option for their needs and budget.

3. How to do local SEO on Google?

To optimize your business for local SEO on Google, you can follow these steps:

• Claim and optimize your Google My Business listing
• Ensure your website is mobile-friendly and fast-loading
• Optimize your website content with local keywords and location-specific information
• Encourage and respond to customer reviews on your Google My Business listing
• Build local citations and directory listings with consistent NAP (Name, Address, Phone) information
• Implement local schema markup on your website
• Monitor and track your local search rankings using tools like Google Search Console

4. What is localized SEO?

Localized SEO, also known as local SEO, is the practice of optimizing a business’s online presence to rank higher in location-based searches. It involves tailoring your SEO efforts to target customers within a specific geographic area, such as a city, region, or neighborhood.

Alina Zahid Content Writer

Alina is an SEO professional with specialized knowledge of content marketing. When she’s not busy researching and creating awesome content for SEOBoost, she can be found practicing piano, writing fiction and traveling.

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