Do you have an SEO strategy but need SEO marketing tools to put it to the test?
Having an SEO marketing plan is great, but without the best SEO tools, you can quickly get lost in the digital maze.
So, to help you, I’ve created this list of 12 SEO marketing tools to use in 2024. It also has some free SEO tools to start your online journey.
Let’s start by quickly recapping what SEO is and why it is important for increasing your organic traffic.
What is SEO?
Before we discuss the SEO marketing tools, let’s first understand what SEO is.
Search Engine Optimization is the practice of optimizing websites and their content to rank higher on Google for relevant keywords.
SEO improves a website’s visibility and accessibility to search engines, driving organic traffic and increasing lead generation and conversions.
What is SEO in Marketing?
Now, let’s understand what SEO means in modern marketing strategies.
It helps businesses establish a strong online presence, achieve higher keyword and search rankings, and drive more qualified website traffic.
By incorporating SEO best practices and using an optimization tool like SEOBoost, you can make data-driven decisions for your content marketing strategies.
12 SEO Marketing Tools in 2024
Now that we have a good understanding of what SEO is let’s review the 12 best SEO marketing tools you should be using in 2024:
1. SEOBoost
SEOBoost is an advanced AI SEO marketing tool for comprehensively optimizing and managing SEO content. It facilitates the entire content creation process, from keyword research and creating briefs to optimizing content and conducting SEO audits.
By using SEOBoost, you can accelerate your content creation, consistently produce high-ranking content, and leverage AI to enhance the quality of your published material.
Winning Features
The Topic Reports feature makes discovering successful keywords and content ideas effortless and quick.
You have to input your focus keyword, and it instantly generates a comprehensive report analyzing the top search engine results pages (SERPs) linked to your keyword, dissecting each competitor across 24 detailed content metrics.
The AI-powered SERPs enable you to generate briefs that compare your content directly with competitors’. This helps identify gaps and areas for enhancement. Additionally, you can introduce new headings and sections to ensure your content stays comprehensive and aligned with current niche trends.
The content optimization feature analyzes keyword density, readability, and relevance to help you create better-ranking and scannable content.
You can write, edit, save, and optimize your content all within one interface, a document styled like an editor that offers real-time improvement suggestions.
SEOBoost has the ultimate content management system designed to store, organize, and archive all your campaigns seamlessly in one central location.
The content SEO audit feature assesses your current content and campaigns by generating a score through AI-powered analysis of key ranking metrics.
The algorithms streamline content evaluation by breaking down each metric individually. This analysis spans 25 crucial ranking criteria, offering recommendations to enhance your on-page SEO score and content quality.
Pricing
SEOBoost offers a 14-day free trial. Once your free trial is over, you can choose from 3 plans.
Plan | Essential | Team | Agency |
Pricing | $30/month | $60/month | $100/month |
2. AIOSEO (All in One SEO)
AIOSEO (All in One SEO) is a powerful WordPress plugin that simplifies the process of optimizing your website for search engines.
With its intuitive interface and comprehensive features, AIOSEO empowers website owners to enhance their on-page SEO, manage their sitemaps, and optimize their content for better visibility in search results.
Winning Features
- On-Page Optimization: Optimize your website’s titles, meta descriptions, and other on-page elements for improved search engine visibility.
- XML Sitemaps: Generate and manage XML sitemaps to ensure search engines can efficiently crawl and index your website’s content.
- Social Media Integration: Customize how your content appears on social media platforms, enhancing engagement and shareability.
- Schema Markup: Implement structured data markup to help search engines better understand and display your content in rich snippets.
- Redirection Manager: Easily manage and monitor 301 redirects, ensuring a seamless user experience and maintaining your SEO efforts.
Pricing
AIOSEO offers a 14-day free trial. You can choose from the following 4 plans with different number of users and features:
Plan | Basic | Plus | Pro | Elite |
Pricing | $124/year | $249/year | $499/year | 749/year |
Combining AIOSEO’s functionality with SEOBoost helps you create a winning digital marketing strategy.
3. LowFruits
LowFruits is a powerful SEO marketing tool that identifies and capitalizes on low-hanging fruit opportunities.
By analyzing your website’s existing content and performance, LowFruits helps you uncover untapped keywords and content gaps, enabling you to optimize your website and improve your search engine rankings with minimal effort.
Winning Features
- Content Gap Analysis: Identify gaps and opportunities for creating new, optimized content to target relevant keywords.
- Keyword Opportunity Finder: Discover low-competition, high-potential keywords your competitors are not targeting.
- Competitor Analysis: Gain insights into your competitors’ content strategies and identify areas where you can outperform them.
Pricing
You can start with 10 free credits. After that, here’s the pricing structure:
Plan | 2000 credits | 5000 credits | 10,000 credits | 50,000 credits |
Pricing | $25 | $60 | $100 | $250 |
While LowFruits excels at identifying low-hanging fruit opportunities, SEOBoost provides a comprehensive suite of tools for executing your SEO strategy, including keyword research and on-page optimization.
4. SEOClarity
SEOClarity is a rising SEO marketing tool designed to help businesses of all sizes optimize their online presence and achieve better search engine rankings.
Winning Features
- Keyword Research: Discover high-value keywords and analyze their search volume, competition, and potential impact on your website’s traffic.
- Content Optimization: Receive actionable recommendations for optimizing your existing content and creating new, SEO-friendly content that resonates with your target audience.
- Rank Tracking: Monitor your website’s ranking progress across multiple search engines and locations, enabling you to identify opportunities and adjust your strategies accordingly.
- Technical SEO Audits: Identify and resolve technical issues hindering your website’s search engine visibility and performance.
- Competitive Intelligence: Gain insights into your competitors’ SEO strategies, enabling you to stay ahead of the curve and identify new opportunities.
Pricing
Their pricing depends on your needs and can be customized, so it’s better to contact the sales team.
SEOBoost excels in on-page optimization, competitor analysis, and content auditing, combining all the pro functions into one tool.
5. Ahrefs
Ahrefs is one of the most powerful SEO marketing tools that offers a comprehensive suite of features for keyword research, backlink analysis, content exploration, and website audits.
It’s also one of the best for searching for keyword difficulty and planning content for long-tail keywords.
Winning Features
- Keyword Explorer: Discover high-value keywords, analyze their search volume, and identify content creation and optimization opportunities.
- Site Explorer: Analyze your website’s backlink profile, identify link-building opportunities, and monitor your competitors’ backlink strategies.
- Content Explorer: Uncover top-performing content in your industry, identify content gaps, and create content that resonates with your target audience.
- Site Audit: Identify and resolve technical issues hindering your website’s search engine visibility and performance.
- Rank Tracker: Monitor your website’s ranking progress across multiple search engines and locations, enabling you to adjust your strategies accordingly.
Pricing
No free trials. You can access some tools with the Ahrefs Webmaster Tools signup. Paid packages start from:
Plan | Lite | Standard | Advanced | Enterprise |
Pricing | $99/month | $199/month | $399/month | Custom Pricing |
SEOBoost offers a more affordable solution with comparable features, making it a better choice for small to medium-sized businesses. It provides comprehensive analysis and actionable insights without the high cost of Ahrefs.
6. Semrush
Semrush is a leading SEO marketing platform that offers a comprehensive suite of tools for keyword research, competitor analysis, on-page optimization, and link building.
Winning Features
- Keyword Magic Tool: Discover high-value keywords, analyze their search volume, and identify content creation and optimization opportunities.
- Domain Overview: Analyze your website’s backlink profile, identify link-building opportunities, and monitor your competitors’ backlink strategies.
- On-Page SEO Checker: Optimize your website’s content, structure, and metadata for better search engine visibility and user experience.
- Backlink Analytics: Identify and analyze your website’s backlink profile, monitor your competitors’ backlink strategies, and uncover link-building opportunities.
- Position Tracking: Monitor your website’s ranking progress across multiple search engines and locations, enabling you to adjust your strategies accordingly.
Pricing
Several Free tools are available. Paid versions include:
Plan | Pro | Guru | Business |
Pricing | $129.95/month | $249.95/month | $499.95/month |
Combine it with SEOBoost to excel in on-page optimization and reporting.
7. Google Search Console
Google Search Console is a free web service provided by Google that helps website owners monitor their website’s performance in Google Search results.
Winning Features
- Search Analytics: Monitor your website’s search traffic, identify top-performing pages, and analyze click-through rates and impressions.
- Index Coverage: Identify and resolve issues preventing Google from crawling and indexing your website’s content.
- Core Web Vitals: Monitor your website’s performance metrics, such as loading speed, interactivity, and visual stability, to ensure a seamless user experience.
- URL Inspection: Test individual URLs to ensure they are properly crawled and indexed by Google and identify potential issues.
- Sitemaps: Submit and monitor your website’s sitemaps to ensure that Google can efficiently crawl and index your content.
Pricing
Google Search Console is a free web service provided by Google.
While Google Search Console is essential for monitoring search performance, SEOBoost offers a broader range of features, including competitor analysis, keyword research, and content optimization, providing a more comprehensive SEO solution.
8. Moz
Moz is a leading SEO marketing platform that offers a comprehensive suite of tools for keyword research, link building, site audits, and rank tracking.
With all that, it lacks in being a dedicated on-page SEO tool but covers some key features.
Winning Features
- Keyword Explorer: Discover high-value keywords, analyze their search volume, and identify content creation and optimization opportunities.
- Link Explorer: Analyze your website’s backlink profile, identify link-building opportunities, and monitor your competitors’ backlink strategies.
- Site Crawl: Identify and resolve technical issues that may be hindering your website’s search engine visibility and performance.
- Rank Tracker: Monitor your website’s ranking progress across multiple search engines and locations, enabling you to adjust your strategies accordingly.
- Local Listing Score: Optimize your local business listings and monitor your visibility in local search results.
Pricing
Moz offers a free trial. To start with the paid version, you get 2 options:
Plan | Standard | Pro Medium |
Pricing | $99/month | $179/month |
Moz does not support in-built content optimization and generation features. However, combining it with SEOBoost can bring your business the most affordable yet advanced solution.
9. SEOptimer
SEOptimer is a powerful SEO marketing tool that combines advanced on-page optimization features with comprehensive reporting and analytics capabilities.
Winning Features
- On-Page Optimization: Optimize your website’s titles, meta descriptions, headers, and content for improved search engine visibility and user experience.
- Content Analysis: Analyze your website’s content for readability, keyword density, and other factors that can impact search engine rankings.
- Site Audits: Identify and resolve technical issues hindering your website’s search engine visibility and performance.
- Rank Tracking: Monitor your website’s ranking progress across multiple search engines and locations, enabling you to adjust your strategies accordingly.
- Reporting and Analytics: Generate detailed reports and track your SEO performance over time, enabling data-driven decision-making.
Pricing
14-day free trial available, with 3 paid options:
Plan | DIY SEO | White Label | White Label and Embedding |
Pricing | $19/month | $29/month | $59/momth |
SEOBoost excels in keyword research, competitor analysis, and link building. By combining these tools, you can create a comprehensive SEO strategy that addresses all aspects of search engine optimization.
10. SEOquake
SEOquake is a versatile SEO marketing tool that comes as a browser extension. It provides users with a range of powerful features for on-the-fly website analysis and optimization.
Winning Features
- On-Page Analysis: Analyze a website’s on-page elements, such as titles, meta descriptions, headers, and content, to identify optimization opportunities.
- Technical SEO Checks: Perform technical SEO checks, including robots.txt analysis, sitemap validation, and broken link detection.
- Backlink Analysis: This process provides insights into a website’s backlink profile, identifies link-building opportunities, and monitors competitors’ backlink strategies.
- Keyword Density Analysis: Analyze the density of target keywords within a website’s content to ensure optimal keyword usage.
- SERP Overlay: This feature lets users view a website’s search engine ranking positions directly in the search results, enabling quick and easy monitoring.
Pricing
Free to use.
SEOBoost offers comprehensive keyword research, competitor analysis, and auditing capabilities all in one tool.
11. Seobility
Seobility is a comprehensive SEO marketing platform that offers a wide range of features for website auditing, keyword research, rank tracking, and reporting.
Winning Features
- Website Auditing: Perform in-depth website audits to identify and resolve technical issues hindering your search engine visibility and performance.
- Keyword Research: Discover high-value keywords, analyze their search volume, and identify content creation and optimization opportunities.
- Rank Tracking: Monitor your website’s ranking progress across multiple search engines and locations, enabling you to adjust your strategies accordingly.
- Content Optimization: Receive actionable recommendations for optimizing your existing content and creating new, SEO-friendly content that resonates with your target audience.
- Reporting and Analytics: Generate detailed reports and track your SEO performance over time, enabling data-driven decision-making.
Pricing
Seobility offers a 14-day free trial and a Free Basic plan. Paid plans are as follows:
Plan | Premium | Agency |
Pricing | $50/month | $200/month |
Combine it with SEOBoost for on-page optimization and competitor analysis.
12. Woorank
Woorank is one of the rising SEO marketing tools offering various tools for website analysis, optimization, and monitoring.
Winning Features
- Website Review: Perform a comprehensive analysis of your website to identify technical issues, on-page optimization opportunities, and areas for improvement.
- SEO Monitoring: Monitor your website’s search engine visibility and performance over time, enabling you to track your progress and adjust your strategies accordingly.
- Competitor Analysis: Gain insights into your competitors’ online presence and strategies, identifying opportunities to outperform them in search engine rankings.
- Content Optimization: Receive actionable recommendations for optimizing your existing content and creating new, SEO-friendly content that resonates with your target audience.
- Reporting and Analytics: Generate detailed reports and track your SEO performance over time, enabling data-driven decision-making.
Pricing
WooRank offers several pricing plans and a 3-day Free trial period.
Plan | Pro | Premium | Enterprise |
Pricing | $89.99/month | $199.99/month | Custom Pricing |
WooRank is not a dedicated on-page and content optimization tool. Combining it with SEOBoost gives you detailed content scores and suggestions for on-page improvement.
FAQs about SEO Marketing Tools
1. What are SEO tools?
SEO tools or SEO software are online platforms designed to assist businesses and individuals in optimizing their websites and online presence for better visibility and rankings in SERPs.
2. What are the 4 types of SEO?
The four main types of SEO are:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
3. Which SEO marketing tools are the best?
There are no one-size-fits-all SEO marketing tools, as different tools cater to different needs and business requirements. However, the best ones include SEOBoost, AIOSEO and LowFruits.
4. What is SEO for marketing?
SEO (Search Engine Optimization) for marketing refers to optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases related to a business’s products or services.