Do you know that using content audit tools regularly helps you create better-ranking content?
I’ve been creating content for years, and if there’s one thing I’ve learned, it’s that simply putting content out there isn’t enough.
You must ensure it connects with your audience, boosts your SEO, and drives results for your content marketing strategy.
That’s why running regular content audits is essential. And believe me, content audit tools make this process so much easier.
So, in this guide, I’m sharing the 12 best content audit tools you should bookmark for 2025.
These tools can help you optimize your website content audit process, create better SEO content, and make content auditing easier and more efficient.
To help you decide which auditing tools are best, I’ll break down their features, pricing, and how they can help you perform a qualitative content audit.
Let’s get into it!
What is a Content Audit?
A content audit is a comprehensive evaluation of your website’s content and inventory to determine what’s effective, what needs improvement, and what should be removed.
Conducting a content audit can help you identify content decay, find content gaps, and optimize underperforming pieces to boost user experience, search engine rankings, and conversions.
I’ve found that running a content audit helps clarify where my content is thriving and lagging.
It’s an excellent way to ensure every piece of content adds value and aligns with my audience’s needs.
3 Benefits of Using a Content Audit Tool
Now that we have clearly defined a content audit, let’s examine the top three benefits of using content audit tools.
1. Evaluates Content Quality
Content audit tools help you measure your content’s quality, engagement, and overall impact.
By analyzing metrics like readability and user interactions, you can easily identify which pages need updating or which aren’t resonating with the audience.
This allows you to ensure that your content remains valuable and relevant.
2. Spots Content Gaps
Content audits can reveal areas where you’re missing out.
Let’s say that you wrote an article about beginner SEO tips but never covered advanced tactics. An audit will help you see those gaps and build a more comprehensive content strategy for all audience segments.
It will also help you orchestrate content and create topic clusters for your content, which ultimately helps you create cornerstone content.
Running regular content audits ensures that you can identify content gaps regularly and modify your strategy.
3. Improves On-Page SEO
A good content audit tool gives you insights into your content’s SEO performance.
You can use these tools to find and fix everything affecting your on-page SEO, whether it’s missing meta descriptions, broken links, or keyword issues.
On-page SEO is super important for your website’s overall performance. So, you also improve your on-page SEO score when running regular audits.
This ultimately boosts your rankings and drives more organic traffic.
Here’s a complete on-page SEO checklist you can use to improve your on-page SEO score.
12 Content Audit Tools to Use in 2024
Now that you’re aware of the benefits of using content audit tools, let’s get into my ultimate list of
1. SEOBoost
SEOBoost has been a game-changer for me as a content creator. It’s an AI-powered content audit tool that provides detailed insights into my content’s quality, relevance, and optimization.
I also use its Topic Reports feature to explore effective keywords and the Content Briefs feature to plan detailed, SEO-optimized outlines.
This tool aligns my content strategy with what works best in search rankings.
Winning Features
- Easily discover effective keywords and generate content ideas with the Topic Reports feature. Just enter a keyword, and you’ll get a detailed report analyzing top SERPs, breaking down each competitor across 24 content metrics.
- Using the Content Briefs feature, create detailed content briefs to compare directly with competitors, identify gaps, and add new headings for thorough coverage.
- Enhance your content performance using the Content Optimization feature by evaluating keyword density, readability, and relevance, all in an easy-to-use editor.
- Keep all your projects organized with a centralized content inventory using the Content Management feature.
- Using the Content Audit feature, you can get AI-powered analysis of over 25 ranking metrics for actionable insights to improve on-page SEO and content quality.
Pricing
SEOBoost offers a free trial. Once your free trial ends, you can choose from the following 3 plans.
| Plan | Essential | Team | Agency |
| Pricing | $30/month | $60/month | $100/month |
2. MonsterInsights
MonsterInsights is a powerful audit tool that integrates seamlessly with WordPress. It gives me the essential analytics to understand how my content performs.
While it’s not solely a content audit tool, I love using it for its detailed user behavior insights.
Winning Features
- Access to customizable reporting tailored to your needs.
- It helps you identify top content for your best- and worst-performing pages.
- Get detailed analytics about your page views, bounce rates, and user behavior insights.
Pricing
MonsterInsights offers a free trial. After the free trial, you can sign up for any of these plans based on your needs.
| Plan | Plus | Pro | Agency |
| Pricing | $249/year | $499/year | $999/year |
3. Google Analytics
Google Analytics is my go-to for understanding website traffic, page views, and overall user behavior.
While it’s not a dedicated content audit tool, it is key in evaluating how well content performs across the site.
Winning Features
- Find out which pages drive traffic with content performance tracking.
- Get detailed traffic analysis on page views, sessions, and user engagement insights.
- Easily link with Google Search Console for additional data and insights to improve your content.
Pricing
Free to use.
4. Screaming Frog
Screaming Frog helps me crawl my entire website to identify technical SEO issues, broken links, and duplicate content.
It’s particularly helpful for keeping everything running smoothly from an SEO standpoint.
Winning Features
- Find redundant pages using duplicate content identification.
- Detect technical SEO issues with comprehensive site crawling.
- Tailor your audits to your needs with customizable crawl settings.
Pricing
Contact Screaming Frog for custom pricing.
5. Google Search Console
GSC is one of my go-to free content audit tools. It is invaluable to see how my pages appear in search results, track keyword performance, and identify potential indexing issues.
Winning Features
- Identify and fix issues quickly with the crawl error detection tool.
- Monitor which pages are indexed or have issues using indexing insights
- See which queries and content pieces drive traffic using search performance tracking.
Pricing
It is free to use.
6. Ahrefs
I love Ahrefs for its comprehensive SEO tools, especially for content audits. It helps me spot and optimize thin or outdated content for improved performance.
Winning Features
- Identify internal and external linking opportunities.
- Find underutilized keywords and topics using content gap analysis.
- Check readability, traffic, and keyword optimization with content quality metrics.
Pricing
You can select one of these paid plans.
| Plan | Lite | Standard | Advanced | Enterprise |
| Pricing | $99/month | $199/month | $399/month | Custom Pricing |
7. Hemingway
Whenever I want to improve the readability of my content, I use Hemingway. It’s perfect for simplifying complex sentences and ensuring the writing is easy to digest.
Winning Features
- Make your content clearer and more engaging with suggestions for conciseness.
- Check the grade level and readability of your content with the readability analysis.
- Find complex sentences and hard-to-read sections and improve them for better readability.
Pricing
It is free to use with optional paid upgrades.
8. Semrush
Semrush is an all-in-one tool for SEO, keyword research, and content audits. It helps me optimize content for higher SERP rankings and identify any gaps in my SEO strategy.
Winning Features
- Improve content authority with link-building recommendations.
- Identify underperforming keywords and use them to rank better.
- Get a content score based on SEO and readability with the comprehensive content analysis feature.
Pricing
You can use some basic Semrush features for free, but you must select a paid plan to access the tool completely.
| Plan | Pro | Guru | Business |
| Pricing | $129.95/month | $249.95/month | $499.95/month |
9. Grammarly
Grammarly is my go-to app and Chrome extension for content checking. It helps me catch errors in my writing while making my content more engaging. It also ensures that my content remains clear, concise, and effective.
Winning Features
- Enhance the readability and flow of your content.
- Catch errors in real-time with grammar and spelling checks.
- It works great with Google Docs, Microsoft Office, WordPress, and other browsers.
Pricing
Grammarly offers different pricing options based on individual, business, and enterprise needs. They also offer discounts for annual subscriptions, so I’d suggest checking with their sales team.
10. All In One SEO
AIOSEO is one of my favorite WordPress plugins and content tools.
It offers seamless integration with WordPress, providing real-time suggestions to improve both readability and SEO.
It’s an easy-to-use tool for optimizing on-page content, helping you boost rankings and engagement effortlessly.
Winning Features
- Works smoothly with WordPress sites.
- Helps identify broken links and internal linking opportunities.
- Runs a complete and comprehensive site audit with suggestions for improvement.
- Provides on-page SEO recommendations with the TruSEO feature to improve your content.
Pricing
Here are the pricing plans for AIOSEO.
| Plan | Basic | Plus | Pro | Elite |
| Pricing | $124/year | $249/year | $499/year | $749/year |
11. WooRank
WooRank offers an in-depth website content analysis, which helps optimize for improved visibility.
It’s great for identifying SEO issues and optimizing accordingly.
Winning Features
- Easily link with Google Analytics and Search Console.
- Helps pinpoint areas for content improvement in on-page SEO.
- Detects readability, keyword gaps, and technical SEO issues with a comprehensive content audit.
Pricing
WooRank offers 4 months free if you opt for an annual subscription. Other than that, here are some of the plans you can subscribe to.
| Plan | Pro | Premium | Enterprise |
| Pricing | $89.99/month | $199.99/month | Custom pricing |
12. Ubersuggest
Ubersuggest is an excellent option if you’re looking for an affordable content audit tool. I use it to identify content gaps and optimize for better keyword performance.
Winning Features
- Spots missing content opportunities.
- Tracks and compares your content with your competitors.
- Reviews keyword use, traffic metrics, and backlinks with a comprehensive SEO audit.
Pricing
Based on your needs, it offers various paid plans monthly or annually.
Final Thoughts
I hope that this content audit tools list helps you make an informed decision for your SEO content audit.
Remember, running regular content audits is non-negotiable if you want to improve SEO, your search traffic and web content.
These 12 tools can help you identify your content audit goals, gather content audit data and use it to optimize your site.
Personally, I find SEOBoost to be my favorite because it does everything from content analysis to SEO optimization, helping me make my content the best it can be.
So, if you too are ready to level up your content game, I’d suggest you start with SEOBoost, run a content audit, and see how powerful optimized content can be.
Happy optimizing!
FAQs
1. What is included in a content audit?
A content audit typically includes evaluating content quality, performance metrics, relevance, SEO optimization, keyword usage, user engagement, and technical aspects like metadata, broken links, and content gaps. This helps identify strengths, weaknesses, and opportunities for improvement.
2. How to make a content audit?
To conduct a content audit, inventory all your website’s content, use a content audit tool to assess quality and performance, identify content gaps, prioritize updates, and optimize the content based on the findings.
3. Which is an SEO audit tool?
Popular SEO audit tools include SEOBoost, Ahrefs, and Semrush. These tools help evaluate your website’s technical SEO, on-page optimization, and content performance to boost search engine visibility.
4. What is a good tool for information audit?
SEOBoost is a good tool for an information audit. It provides insights into content quality, SEO performance, and keyword usage while also identifying gaps and optimization opportunities. Other effective tools include MonsterInsights and Google Analytics.
